RTIndie: Can Indie Studios Survive Without Big Studio Backing?

With the sale of independent-minded ThinkFilm last week, can indie film distributors survive without big studio backing?

Author: Juliana Tringali

ThinkFilm, best known for releasing 2004's "Born Into Brothels," was recently purchased by the Capco group for $25 million. Group head David Bergstein plans to merge ThinkFilm with Capitol Films (another formerly fledgling distribution company), creating a "formidable new force in the independent marketplace."


We're not going to tell you how the wheels on "Shortbus" go.

For five years, ThinkFilm has built a reputation for distributing daring films that many others wouldn't touch. Its current theatrical releases include John Cameron Mitchell's sexually explicit "Shortbus" and "Half Nelson," the story of a drug addicted inner city teacher. Meanwhile, Capital Films has helped to sell such fare as "A Prairie Home Companion" to international markets.

Before the purchase, ThinkFilm was the one Canadian company distributing movies in the states. Their game plan was generally to acquire documentaries or daring low budget films and subsequently attempt to sell them to more mainstream audiences.

The strategy won an Oscar for "Brothels" (which scored a 96 percent on the Tomatometer), and garnered further nominations for other releases ("The Story of the Weeping Camel," "Murderball"). But despite some critical and moderate commercial successes (including "Spellbound"), none of the ThinkFilm's offerings broke through to widespread box office popularity. Capco says the merger will allow ThinkFilm to be a bigger player in the global film market.


"Murderball": Better than "Rollerball!"

In the expensive world of film production, perhaps the acquisition of smaller companies has always been an uncomfortable but irrevocable truth. After all, when indie first went boom in 1994, its most powerful mainstays had already been snatched up.

Miramax was purchased by Walt Disney Co. in 1993 (just before releasing "Pulp Fiction," the shot that sounded out the new era in film). In 1994, Turner Broadcasting System purchased New Line Cinema, which had dared to produce movies from unknown filmmakers since 1967.


No, this isn't a metaphor for the indies and the majors.

But 1994 was a time of optimism. Making films outside the studio system was not only possible, it was hot, and bright-eyed believers were standing up to be counted. Among them were Newmarket Films, then a new privately-owned production and distribution company (purchased by New Line/HBO in 2005), and the Independent Film Channel (IFC). Palm Pictures was started in 1998, and ThinkFilm began in 2001.

Studios had their finger on the pulse as well. In 1994, Fox Searchlight was introduced as the indie wing of 20th Century Fox and it went on to produce some of the most successful "independent" films of the 1990s. NBC Universal followed suit in 2002 with Focus Features. Not surprisingly, these smaller sectors of major studios have had more staying power than their more authentic counterparts.

Top Reviewed Limiteds

Opening last week in limited release: "Shut Up & Sing," a rockumentary about the Dixie Chicks, is at 93 percent with 30 reviews; "Exit: The Right to Die," a documentary about assisted suicide, is at 88 percent (8 reviews); "Absolute Wilson," a documentary about avant-gardist Robert Wilson, is at 82 percent (11 reviews); "Cocaine Cowboys," a documentary about drug smuggling in Miami in the late 1970s and early 1980s, is at 78 percent (23 reviews); "Babel," Alejandro Gonzalez Inarritu's globetrotting film about despair and interconnectivity, starring Brad Pitt and Cate Blanchett, is at 74 percent (61 reviews); and "The Bridge," a doc about suicides on San Francisco's Golden Gate Bridge, is at 64 percent (28 reviews).


Dixie Chicks flick: a hit with crits!

Top Performing Limiteds

"Babel" was the biggest indie winner this week, grossing $366,000 for a big per-screen average of $52,258, despite playing in only seven theaters in New York and Los Angeles. Stephen Frears' "The Queen," starring Helen Mirren, continued its strong performance, grossing $1.9 million, with a $12,638 per-screen average (it's made $6.3 million during its theatrical run). "Shut Up & Sing" made $51,000 in four theaters, for an average of $12,750. But something of a disappointment was "Death of a President" which, despite the hum of controversy, made only $167,000 with a per-screen average of $1,835.


Why so blue, Cate? Critics and audiences like "Babel."

Comments

Baccus83

First Last

[b]Oh well.[/b]
Unfortunately it is very difficult for an "indie" film company to survive without major-studio backing. That's just business. Before any new studio can do too well, they are bought up by one of the majors. At least what most people think of as "indie" films belong to subsidiaries of the major studios. It's sad, yes, but what do you expect? The big studios are too big, and no theatre chain (except for a few in the big cities) is going to want to screen the latest indie films when there's Pirates of the Caribean 3 coming out. That's all there is to it.

This is a shame, because some of the best cinema I've seen is independent. This is not to say I'm some kind of movie snob who's out of touch with the mainstream. I just love a good story well told, no matter how much money went into it's making. The real shame in this is exhibitors who don't have the balls to give quality independent cinema valuable screen time. The only way we're going to get quality indpendent cinema to stay independent is if we expose it to people who might not normally have access to it. But perhaps it's a lost cause to think of this as something that exhibitors can change. What with media convergence, the next wave of independent cinema is foregoing traditional methods.

Soon enough we'll have true independent cinema distributed via the internet, available for purchase on DVD. It's the way the industry is going anyway, and it signals a better opportunity for independent artists to get out there and get their stuff seen. I, for one, am excited.

Oct 31 - 07:35 PM

TheIceGhost

Harry Myland

Couldn't agree more. It's sad to see how this stuff goes, but at the same time I'm excited to see a 'new age' of sorts in indie film with the help of the internet. Myspace has scratched the surface in indie music, and YouTube has made a scratch in indie film; I can't wait to see what will come out next...and preferrably it'll teach the big boys a thing or two about making movies.

Nov 1 - 02:21 AM

synergyred

Nancy Elizabeth

I've always wondered why Indie films seem to tend to be better reviewed than mainstream ones. Anyone have any real ideas.

The only one I can think of is that Indie films have to have a good story to survive, seeing as they don't have the cash to get really great special effects or actors that demand millions of dollars for a film. I'm not saying that all mainstream films with special effects or big names are BAD, I'm just saying that Indie films don't have that luxury.

Then again, I know very little about Independant Cinema so anyone that could help me would be great :)

Oct 31 - 08:19 PM

Hamsack

Ham Sack

Yeah, for me indie films are better because they don't rely on special effects and stuff to glorify everything
Also, I prefer them because they focus more on characters and story. All in all it feels more "real" to me and I can usually relate to the characters. I guess that's why it's better reviewed, since it's usually something fresh and creative.

Nov 1 - 01:00 AM

TheIceGhost

Harry Myland

Couldn't agree more. It's sad to see how this stuff goes, but at the same time I'm excited to see a 'new age' of sorts in indie film with the help of the internet. Myspace has scratched the surface in indie music, and YouTube has made a scratch in indie film; I can't wait to see what will come out next...and preferrably it'll teach the big boys a thing or two about making movies.

Nov 1 - 02:21 AM

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