Box Office Guru Wrapup: Snow White Exceeds Expectations at No. 1

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Summary

Universal scored a big box office victory with the better-than-expected opening of its expensive fairy tale adventure Snow White and the Huntsman which captured the number one spot driven by strong fan demand. The PG-13 film grossed an estimated $56.3M from 3,773 theaters for a muscular $14,910 average and delivered the best opening weekend of the summer for any non-Avengers film. In fact, the sword-wielding princess even beat out the $54.6M debut of last weekend's Men in Black 3 which got a boost from 3D surcharges, a holiday opening, and nearly 500 more theaters. It's also grossed more in three days than studio stablemate Battleship has made in three weeks.Back to Article

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