BOX OFFICE: Friday Estimates - 1. ?Treasure? $11M, 2. ?Square pants? $9.4M
Not far behind is Paramount?s latest Nickelodean entry The Spongebob Squarepants Movie. It grossed a spongy $9.4M on Friday and looks likely to end the weekend with $28-30M. This figure betters previous Nickelodean debuts from The Rugrats Movie ($27.3M) and Jimmy Neutron: Boy Genius ($13.8M).
Bridget Jones: The Edge of Reason opened wider this weekend and saw it?s number improved slightly over last weekend?s. It grossed $3.3M on Friday and looks likely to end the weekend with $10-11M.
With all this activity from new entries this weekend, The Incredibles, which ruled the box office for the last two weekends, experienced a 50% dropoff from last Friday?s figure. It grossed $6.6M, still good enough for third.
Box Office Estimates for Friday, Nov. 19 2004
1. National Treasure $11M
2. The Spongebob Squarepants Movie $9.4M
3. The Incredible $6.6M
4. The Polar Express $3.7M
5. Bridget Jones: The Edge of Reason $3.3M
6. After the Sunset $1.6M
7. Ray $1.2M
8. The Grudge $1.2M
9. Saw $0.9M
10. Seed of Chucky $0.9M
Source: Box Office Mojo © 2004, used with permission.