Stand Out in the Crowd: Your Guide to Exhibit Marketing (1994)

Synopsis: A four-part video and audio-based training system that covers the key areas of trade shows by trade show authority Steve Miller. "How To Measure Your Success At Trade Shows," "Selecting The Right... A four-part video and audio-based training system that covers the key areas of trade shows by trade show authority Steve Miller. "How To Measure Your Success At Trade Shows," "Selecting The Right Show & Marketing Elements Of Booth Design," "Pre-show and At Show Promotions," and "Post-show Follow Up and the Closed-Loop System." [More]