It's tempting to say that Aram Rappaport's Syrup sticks, but it's also true.
| Original Score: 3/4
A great performance from Amber Heard can't save Syrup from its half-baked, sluggish script and obnoxious complacency.
| Original Score: 3/10
Syrup is an unsatisfying blend of romantic comedy and scathing social satire, slamming the high-stakes games of product marketing and sales.
| Original Score: 2/4
The actors are young and beautiful, the soundtrack kicks and the camera zips around with precision. But the script never seems to match the carefully orchestrated mood.
The story works hard for winking relevance. But this dark lark is like walking around Times Square looking at the flashy logos and lights and thinking you see the message behind the medium.
| Original Score: 1/5
It's a spunky film, but only in frustrating fits, with the majority of the feature overly concerned with its appearance, generating a sliver of irony to go with all the mediocrity.
| Original Score: D+
Syrup imagines itself to be bolder and funnier than it actually is.