Box Office Guru Wrapup: Audiences Still Friends With The Social Network

Fincher's Facebook beats Heigl and horses to the post.


Strong word-of-mouth allowed The Social Network to remain at number one at the North American box office and beat out three new releases. The Katherine Heigl comedy Life As We Know It and the Diane Lane drama Secretariat both scored decent debuts but neither was big enough to unseat the buzzworthy Facebook film which enjoyed the smallest second weekend drop of any film opening at number one this year. More bad news for Universal and the 3D movement came from the poor performance of the horror film My Soul to Take which barely debuted in the top five. Overall the marketplace was sluggish with the Top 20 taking in just $88M for a double-digit fall compared to last year.

David Fincher's critically acclaimed hit The Social Network held up incredibly well in its sophomore outing slipping only 31% to an estimated $15.5M which was enough to stay on top of the charts. If estimates hold, the Sony hit will edge out Inception for the smallest second weekend decline for a top spot opener in 2010. The mind-bending blockbuster dipped by just 32% and has since reached a domestic total that is 4.6 times as much as its opening, although it had a better summer play period when mid-week grosses are bigger.

Still, the amazing reviews and the solid word-of-mouth from early Social Network audiences have paid off with the film selling itself now. Ongoing Oscar talk is also helping. The studio kept the playdate count steady at 2,771 locations and the average was an encouraging $5,594 which was still the best for any wide release out there despite it being in its second round. The ten-day tally is now $46.1M and a final gross in the $90-100M range is very possible.

Opening in second place was Katherine Heigl's latest comedy Life As We Know It which opened to an estimated $14.6M from 3,150 theaters for a decent $4,646 average. The PG-13 film about a man and a woman who hate each other forced to raise a one-year-old orphan played to a more female crowd and to young adults. It was a notch below the $15.8M debut of Heigl's last comedy Killers from June which paired her with Ashton Kutcher. Life saw the actress matched up with the lesser known Josh Duhamel. Reviews were negative, but that was no different from other recent films from the actress. With many broad dramas and female-skewing comedies, competition was tough for the poorly-titled pic.

Finishing in third place this weekend was Diane Lane's horse racing drama Secretariat which debuted to an estimated $12.6M from 3,072 theaters for a $4,102 average. The PG-rated film tells the uplifting tale of the 1973 Triple Crown winner as told through the eyes of its owner, played by Lane. Released by Disney, the film attracted good reviews and skewed towards an adult female audience which generally does not rush out on opening weekend. The studio hopes to play into November since the coming weeks are filled with mostly violent action and horror films not likely to play to moms or families. A solid A grade from audiences polled by CinemaScore won't hurt either.

The 3D owl adventure Legend of the Guardians declined by only 36% in its second weekend to an estimated $7M ranking fourth for the frame. Warner Bros. has collected $39.4M in 17 days and could be headed for the neighborhood of $60M.

The Wes Craven name and the gimmick of 3D kills weren't enough to bring a sizable audience in for the veteran filmmaker's newest fright offering My Soul to Take which stumbled into fifth place with a dreadful $6.9M opening, according to estimates. Universal's latest misfire averaged a dismal $2,690 from 2,572 theaters and carried an R rating. It was not screened for the media before its release.

Studios are now learning the flip side of the 3D industry which not long ago was a cash cow. With a mediocre film, audiences reject the 3D version since it is too expensive and reject the 2D version too as being an inferior product. In the end, moviegoers end up skipping the film entirely during the theatrical run. Of the last seven 3D films, only one -- Resident Evil: Afterlife -- has become a big hit with all others either flopping for doing just mediocre numbers. A marathon of extra-dimensional films (with higher ticket prices) is heading into theaters in the coming weeks including this Friday's Jackass 3D, Saw 3D right before Halloween, and the animated Megaminda week later. Hollywood is hoping that ticket buyers find these brands more worthy of their dollars.

Ben Affleck's The Town proved to be a popular choice again slipping only 35% in its fourth frame to an estimated $6.5M and $73.8M total for Warner Bros. Financial flick Wall Street: Money Never Sleeps followed with an estimated $4.6M, down 54%, giving Fox $43.7M to date. Final grosses seem headed for $90-95M and $50-55M, respectively.

A trio of female-driven pics rounded out the top ten. The Emma Stone hit Easy A stayed strong with an estimated $4.2M, off 38%, for an impressive $48.1M sum for Sony. The Renée Zellweger flop Case 39 fell 51% in its second scare to an estimated $2.6M for Paramount. The ten day total is a weak $9.6M for the long-delayed fright flick. The multi-generational comedy You Again was close behind with an estimated $2.5M, down 57%, and a soft $20.7M for Buena Vista.

Stumbling into wide release and failing to crack the top ten was the Zach Galifianakis comedy It's Kind of a Funny Story which opened to an estimated $2M from a nationwide release in 742 theaters for a dismal $2,712 average. Focus opted for a wide release for the indie-feel pic but the starpower wasn't enough to excite a large paying audience. Also, mixed reviews from critics made it a tough sell too.

The Robert De Niro-Edward Norton jailhouse drama Stone enjoyed a good result in limited release with an estimated $73,000 from six houses for a strong $12,167 average. Reteaming nine years after their heist thriller The Score, the actors met with lukewarm reviews this time around.

The Weinstein Co. released the John Lennon pic Nowhere Boy this weekend to coincide with what would have been the popular singer's 70th birthday and generated a solid bow with an estimated $56,065 from just four theaters. Averaging $14,016 per site, the R-rated film earned good reviews from critics.

The top ten films grossed an estimated $76.9M which was down 16% from last year when Couples Retreat opened in the top spot with $34.3M; and down 5% from 2008 when Beverly Hills Chihuahua stayed at number one with $17.5M.

Compared to projections, Life As We Know It opened on target with my $15M forecast while Secretariat and My Soul to Take both opened below my respective forecasts of $16M and $9M.

Comments

Theo K.

Theo Kanbe

Good to see a good movie like The Social Network still getting viewers. I saw My Soul To Take, which is a good balance against good movies. It reminds people why the good movies are good.

Oct 10 - 06:07 PM

doomzdavo

Doomz Davo

GET SOME NEW HEADLINES ROTTEN TOMATOES

Oct 11 - 03:30 AM

thismoviesucks.org

DEE JAY

I'm loving the way movies are bombing now maybe they will quit making crappy horror movies and use cheap 3-d effects and go back to basics great horror movies in 2-d form

Oct 11 - 08:54 AM

K

KateBeckinsaleLover Clarke

I'm glad that My Soul To Take did terribly because it was awful and easily Wes Craven's worst film to date. Such a shame considering that he's made so many good horror films in the past.

Oct 10 - 06:11 PM

Stepping Razor

Stepping Razor

I'm glad Secretariat did rather poorly. Enough of the Disney-fied, shallow "sports" movies. Still nothing of interest coming out for me.

Oct 10 - 06:14 PM

onion o.

onion onion

i bet you didnt watch the movie...lol poor kid.
Secretariat is an adult film therefore NOT for you..i watch it and loved it.

No underdogs. Just a great case study on the sport of horse racing.

Oct 10 - 07:31 PM

Stepping Razor

Stepping Razor

I'm not a kid.

Don't think you can school me. The fact that you like Disney sports movies already tells me a bit about you. Far too many Disney movies, if not all of them, are safely predictable and do their best to be unoffensive. That may make for big money, but it doesn't necessarily make for good films.

But, if you like predictable, cliched, pseudo-rousing movies, have at it. I won't stop you.

Oct 10 - 09:05 PM

todd123

Todd Garry

Ha couldn't agree more.

Oct 10 - 10:20 PM

Throw An Onion

Crornk Kaleidescope

Some people prefer their films to have likable characters while others want whiny Harvard grads. At least most of us can agree that either way they are all better than Jar Jar Binks.

Oct 10 - 11:00 PM

doomzdavo

Doomz Davo

me sir jar jar binks sir

Oct 11 - 03:32 AM

thismoviesucks.org

DEE JAY

It basically for the person who never watched horse racing back when there was triple crown winners but I agree with you disney should just stick with cartoons.

Oct 11 - 08:56 AM

TheEmeraldGuy

Bradley Bainter

I guess this means that all of us (well, most of us) were in the same boat when the Secretariat trailer played on that big cinema screen. Too predictable. Not original. Disney. Perhaps it serves as a reminder of the "winning spirit" tagline in the midst of new ideas that portray otherwise different endings other than the happy ones.

Oct 11 - 03:43 PM

bigbrother

Bigbrother .

Secretariat was a true story, so claims that it was predictable. .. really. I saw it today and not only is it appropriately rousing, but its also very well acted. Really hating a movie because its inspiring? What does that say about you as a person?

Oct 11 - 04:08 PM

TheEmeraldGuy

Bradley Bainter

I didn't hate it because it was aspiring (I like this in movies); it's the OTHER part of the message in the trailer that I felt was predictable; the setup of the plot. Though, if Avatar taught me anything, it's that if the timing is right, a plot can be reused and work. Secretariat was..... iffy on the timing.

Oct 11 - 04:14 PM

bigbrother

Bigbrother .

Also Razor, you donâ??t really have a lot of room to bash someone for liking a certain type of movie when you're bashing movies you've only seen the previews for and clearly have no understanding of.

Oct 11 - 04:19 PM

bigbrother

Bigbrother .

Have you seen it yet Bradley, if not I suggest giving it a shot. I am a horse racing fan and there were elements of the story I wasn't aware of. Malkovich is fantastic and worth the price of admission by himself.

Oct 11 - 04:25 PM

TheEmeraldGuy

Bradley Bainter

You have a point there; If I had to see it, John Malkovich would be one of the reasons. Great actor (especially as the villain in Con Air.).

Oct 11 - 04:35 PM

bigbrother

Bigbrother .

Lane is great too. She was Bullockesque. Parts that would have been corny worked with her in the role. Even knowing how the races were going to go in detail I was still tapping my feet to the sound of the hooves. They did a really good job of translating horse racing as the most exciting 2 minutes in sport.

Oct 11 - 05:28 PM

TalkingGorilla

Philip Zamora

This is the first time I've heard someone use the term Bullockesque and its probably the worst way to tell me that a movie is any good. I hate everything that woman has ever done with the exception of Speed and The Blind Side.

Oct 11 - 11:07 PM

Bigbrother

Big Brother

I actually agree with you Hatter on most things Bullock, I was attempting (Poorly obviously) to reference her performance in The Blind Side which you can easily draw comparisons to with Secretariat. Didn't mean she'd turned in a Demolition Man style performance. Just meant than Lane makes the dialog in Secretariat work for her in a similar way to how Bullock did the same in The Blind Side.

Oct 12 - 04:12 AM

Isaac

Isaac H

Ticked off I didn't make it to Social Network. AGAIN. Still can't wait to see it, it looks phenomenal and it's great to see such a smart pic opening at the number one spot two weeks in a row. Secretariat looked corny and I'm not surprised it opening with only OK marks. Very surprised by the bad reviews of My Soul to Take. I'm not generally a fan of horror, but it looked fairly promising. Guess its dismal opening coincides about right with is terrible reviews. Also, glad for The Town, Easy A, and Wall Street 2, sad to see It's Kind of a Funny Story doing so badly. It looked like fun. Funny to see how 3D movies are beginning to show their age already. Audiences are definitely growing more conscious of how they spend their extra cash. I'm pleasantly surprised.

Oct 10 - 06:25 PM

Alexson Philip

Alexson Philipiah

No, I don't think the reason audiences are not watching movies because they dislike 3-D, it is because there has not been a decent 3-D flick in a long time. Only, Megamind and TRON LEGACY look like films worth watching in 3-D and probably will bring back 3-D sales, as there were many 3-D flops thie year.

Oct 10 - 06:36 PM

Alexson Philip

Alexson Philipiah

What I was trying to explain was that, if a movie looks good, and is good and is 3-d, ppl will watch it, if movie looks bad and is in 3-D, ppl will skip it. there have been like only 5 or 6 good 3-D films so far, this year, not including AVATAR.

Oct 10 - 06:38 PM

thismoviesucks.org

DEE JAY

I agree slowly the 3-d phase is getting thrown to the bus I think he only 2 big 3-d movies left this month are Jackass 3-D and Saw 3-D if those under perform I don't see any horror movies being made as much in 3-d anymore and back to the original 2-d Style.

Easy A and Wall Street Money Never streets will remain top 10 for another few weeks but people must be saving there money for Harry Potter in the Fall and Tron Legacy closing out the new year.

Oct 11 - 09:00 AM

TheEmeraldGuy

Bradley Bainter

Really, I think that Avatar was the only movie so far to successfully combine 3-D with the film, and not just tack it on. When I saw it in 2-D, the CGI was still almost as mesmerizing, realistic, and beautiful. THAT is how you know when 3-D is going to work; when it's almost as good in 2-D first. Hopefully, more movies will realize this method.

Oct 11 - 03:49 PM

thismoviesucks.org

DEE JAY

Hopefully you are right my friend

Oct 12 - 01:17 AM

TombstoneLawDog

Daniel Klein

I agree with this- in fact, I saw Avatar in 2d the first time (by accident- my douche-bag friend bought tickets to the wrong showing) and I was completely blown away and mesmerized. In fact, when I went back to watch it in 3d, I appreciated the 3d but I didn't think it added all that much, quite frankly. THAT's how immersive the experience of the movie was. If a movie is good, 3d *can* make it better. If it sucks, 3d *probably* makes it worse.

Oct 12 - 06:46 AM

dj Mark

Mark Marquis

I'll add my voice to this chorus. Pandora was what was so enthralling, not necessarily the 3D, which was well done, but not a "must" for viewing.

Oct 12 - 09:16 AM

TheEmeraldGuy

Bradley Bainter

In terms of massive CGI scopes, 2012 would also be another example of an awesome movie in 3-D, but that it was just as epic in 2-D. Just imagine watching that Los Angeles earthquake scene in IMAX 3-D......! Yeah, my mind exploded too.

Oct 12 - 07:34 PM

JC Martel

JC Martel

The Social Network is an entertaining movie, but almost every character in the movie are total d*cks. I felt like sh*t coming out of the theater. Not my cup of tea.

Oct 10 - 06:32 PM

Murdoch

Murdoch +

I really hope Legend of the Guardians does better in the long run, just completely blew me away in 3D.

I honestly thought the Flight scenes in How To Train your Dragon were going to be the best for a while, but i shoulda known Snyder was going to set a new visual standard like he always does!

Oct 10 - 06:32 PM

George H.

George Hatter

I completely agree.

Oct 10 - 08:03 PM

Alexson Philip

Alexson Philipiah

No, I don't think the reason audiences are not watching movies because they dislike 3-D, it is because there has not been a decent 3-D flick in a long time. Only, Megamind and TRON LEGACY look like films worth watching in 3-D and probably will bring back 3-D sales, as there were many 3-D flops thie year.

Oct 10 - 06:36 PM

Alexson Philip

Alexson Philipiah

What I was trying to explain was that, if a movie looks good, and is good and is 3-d, ppl will watch it, if movie looks bad and is in 3-D, ppl will skip it. there have been like only 5 or 6 good 3-D films so far, this year, not including AVATAR.

Oct 10 - 06:38 PM

RamALamADingDong

That Guy

Saw The Social Network last monday. Fantastic movie. Maybe not the best movie of the year (I'm still torn between Toy Story 3 and Inception), but still great.

Oct 10 - 07:28 PM

onion o.

onion onion

i bet you didnt watch the movie...lol poor kid.
Secretariat is an adult film therefore NOT for you..i watch it and loved it.

No underdogs. Just a great case study on the sport of horse racing.

Oct 10 - 07:31 PM

Stepping Razor

Stepping Razor

I'm not a kid.

Don't think you can school me. The fact that you like Disney sports movies already tells me a bit about you. Far too many Disney movies, if not all of them, are safely predictable and do their best to be unoffensive. That may make for big money, but it doesn't necessarily make for good films.

But, if you like predictable, cliched, pseudo-rousing movies, have at it. I won't stop you.

Oct 10 - 09:05 PM

todd123

Todd Garry

Ha couldn't agree more.

Oct 10 - 10:20 PM

Throw An Onion

Crornk Kaleidescope

Some people prefer their films to have likable characters while others want whiny Harvard grads. At least most of us can agree that either way they are all better than Jar Jar Binks.

Oct 10 - 11:00 PM

doomzdavo

Doomz Davo

me sir jar jar binks sir

Oct 11 - 03:32 AM

thismoviesucks.org

DEE JAY

It basically for the person who never watched horse racing back when there was triple crown winners but I agree with you disney should just stick with cartoons.

Oct 11 - 08:56 AM

TheEmeraldGuy

Bradley Bainter

I guess this means that all of us (well, most of us) were in the same boat when the Secretariat trailer played on that big cinema screen. Too predictable. Not original. Disney. Perhaps it serves as a reminder of the "winning spirit" tagline in the midst of new ideas that portray otherwise different endings other than the happy ones.

Oct 11 - 03:43 PM

bigbrother

Bigbrother .

Secretariat was a true story, so claims that it was predictable. .. really. I saw it today and not only is it appropriately rousing, but its also very well acted. Really hating a movie because its inspiring? What does that say about you as a person?

Oct 11 - 04:08 PM

TheEmeraldGuy

Bradley Bainter

I didn't hate it because it was aspiring (I like this in movies); it's the OTHER part of the message in the trailer that I felt was predictable; the setup of the plot. Though, if Avatar taught me anything, it's that if the timing is right, a plot can be reused and work. Secretariat was..... iffy on the timing.

Oct 11 - 04:14 PM

bigbrother

Bigbrother .

Also Razor, you donâ??t really have a lot of room to bash someone for liking a certain type of movie when you're bashing movies you've only seen the previews for and clearly have no understanding of.

Oct 11 - 04:19 PM

bigbrother

Bigbrother .

Have you seen it yet Bradley, if not I suggest giving it a shot. I am a horse racing fan and there were elements of the story I wasn't aware of. Malkovich is fantastic and worth the price of admission by himself.

Oct 11 - 04:25 PM

TheEmeraldGuy

Bradley Bainter

You have a point there; If I had to see it, John Malkovich would be one of the reasons. Great actor (especially as the villain in Con Air.).

Oct 11 - 04:35 PM

bigbrother

Bigbrother .

Lane is great too. She was Bullockesque. Parts that would have been corny worked with her in the role. Even knowing how the races were going to go in detail I was still tapping my feet to the sound of the hooves. They did a really good job of translating horse racing as the most exciting 2 minutes in sport.

Oct 11 - 05:28 PM

TalkingGorilla

Philip Zamora

This is the first time I've heard someone use the term Bullockesque and its probably the worst way to tell me that a movie is any good. I hate everything that woman has ever done with the exception of Speed and The Blind Side.

Oct 11 - 11:07 PM

Bigbrother

Big Brother

I actually agree with you Hatter on most things Bullock, I was attempting (Poorly obviously) to reference her performance in The Blind Side which you can easily draw comparisons to with Secretariat. Didn't mean she'd turned in a Demolition Man style performance. Just meant than Lane makes the dialog in Secretariat work for her in a similar way to how Bullock did the same in The Blind Side.

Oct 12 - 04:12 AM

EllenPageIsMyArchitect.

Joshua Medicoff

Thank God My Soul To Take bombed, it was preeetty terrible. I'm sad Let Me In doing so poorly, it was a fantastic movie. I think I'm seeing Buried tommorow.

Oct 10 - 07:45 PM

D.D

diego duran

I know. Let Me In is being ignored for some reason. I mean come on. You're choices are The Social Network, and Secratariat. Then after you've seen those, its pretty much crap. Come on! Don't tell me the fans were just five people.

Oct 10 - 09:36 PM

D.D

diego duran

I know. Let Me In is being ignored for some reason. I mean come on. You're choices are The Social Network, and Secratariat. Then after you've seen those, its pretty much crap. Come on! Don't tell me the fans were just five people.

Oct 10 - 09:55 PM

Brad H.

Brad Hadfield

I'd say it was a big marketing failure. Most people I know have never heard of it and never saw an ad for it (neither did I).

Oct 11 - 07:30 AM

Bigbrother

Big Brother

I agree it probably was marketing, but not an absence of it. I saw several previews and commercials for it, they just failed to capture what the movie was and was about. It took a bit of prior knowledge of Let The Right One In and some searching on RT to get me really excited for the movie, two assets that most of your run of the mill movie watchers aren't going to utilise. From the commericials it didn't look any different than any of the other hundreds of sub-par horror movie's out there.

Oct 12 - 04:19 AM

George H.

George Hatter

I completely agree.

Oct 10 - 08:03 PM

Cory

Cory B

Let Me In only spent one week in the Top Ten. As a person who would like to see the horror genre make a comeback*, I find that incredibly depressing. Social Network deserves the success it has had, but Let Me In should be in the top five.

*by this I mean going back to an environment where the horror genre isn't dominated by a bunch of garbage

Oct 10 - 08:48 PM

Manuel G.

Manuel Granados

Chloe Moretz can't catch a break so far. She's a good actress but she seems to star in films that are very good but fail at the box office.
I think Let me in was pretty good and deserved to do much better in the box office than it did. But following that logic, Let the right one in should have gotten wide distribution and dominated the box office at least a week.

Sadly now we go back to cheap scares and gore with added 3D for this halloween.
Gonna have to wait another year and hope for good horror movies to make a comeback.

Oct 12 - 11:43 AM

redstupid

rahul a

Kick-Ass was a commercial hit, considering the DVD sales and budget.

Oct 16 - 02:00 AM

Manuel G.

Manuel Granados

Chloe Moretz can't catch a break so far. She's a good actress but she seems to star in films that are very good but fail at the box office.
I think Let me in was pretty good and deserved to do much better in the box office than it did. But following that logic, Let the right one in should have gotten wide distribution and dominated the box office at least a week.

Sadly now we go back to cheap scares and gore with added 3D for this halloween.
Gonna have to wait another year and hope for good horror movies to make a comeback.

Oct 12 - 11:43 AM

TombstoneLawDog

Daniel Klein

I wouldn't feel that badly for her- she's been incredibly buzz-worthy in both the major releases she's been in without having the success or failure of the movie tied to her- no one faulted her for the commercial 'failures' of either 'Kick-Ass' or LMI. To the contrary, she seems only to get more and more positive word of mouth.

Oct 13 - 10:49 AM

King Crunk

King Crunk

Good to see Fincher making bank! More than deserves it.

The 3D dilemma is interesting. I think Jackass 3D will do well since those films have always done well, and whether people really like it or not, they'll usually end up watching at least parts of it just because you cannot help but be curious as to what Knoxville and the gang are going to do next. Not sure about Saw 3D (hoping it bombs big!), could go either way. I'm hoping bad sales for crappy 3D films continue. I do not mind 3D done right, but the only live action film that has implemented the technology correctly so far is Avatar. I do not mind paying the premium when it enhances the experience, but I hate paying for 3D that is tacky. Hopefully 3D will become more of an "event" type thing used for certain movies that can honestly benefit from it, and not just something thrown onto every movie to boost revenue.

Oct 10 - 08:54 PM

dj Mark

Mark Marquis

Agreed. It was supposed to revolutionize the movie experience and now it's being plastered onto sub-par movies and even the best 3D remains with computer animation. Two films, however, that had good 3D conversion were Alice in Wonderland and that dance movie (don't hold that against me). Those films had plenty of problems but the 3D was not shoddy in the least.

Oct 11 - 08:21 AM

thismoviesucks.org

DEE JAY

And yet jackass even thought those guys are the biggest idiots ever it brings in so much cash and the thought of thees stunts in 3-d blows my mind.

Oct 12 - 01:18 AM

Bigbrother

Big Brother

Jon Stewart is right, there is a hint of the vaudevillian in Jackass. Anyone can punch someone else in the balls, it takes some talent to make it watchable and funny over and over again.

Oct 12 - 04:15 AM

Stepping Razor

Stepping Razor

I'm not a kid.

Don't think you can school me. The fact that you like Disney sports movies already tells me a bit about you. Far too many Disney movies, if not all of them, are safely predictable and do their best to be unoffensive. That may make for big money, but it doesn't necessarily make for good films.

But, if you like predictable, cliched, pseudo-rousing movies, have at it. I won't stop you.

Oct 10 - 09:05 PM

todd123

Todd Garry

Ha couldn't agree more.

Oct 10 - 10:20 PM

Throw An Onion

Crornk Kaleidescope

Some people prefer their films to have likable characters while others want whiny Harvard grads. At least most of us can agree that either way they are all better than Jar Jar Binks.

Oct 10 - 11:00 PM

doomzdavo

Doomz Davo

me sir jar jar binks sir

Oct 11 - 03:32 AM

thismoviesucks.org

DEE JAY

It basically for the person who never watched horse racing back when there was triple crown winners but I agree with you disney should just stick with cartoons.

Oct 11 - 08:56 AM

TheEmeraldGuy

Bradley Bainter

I guess this means that all of us (well, most of us) were in the same boat when the Secretariat trailer played on that big cinema screen. Too predictable. Not original. Disney. Perhaps it serves as a reminder of the "winning spirit" tagline in the midst of new ideas that portray otherwise different endings other than the happy ones.

Oct 11 - 03:43 PM

bigbrother

Bigbrother .

Secretariat was a true story, so claims that it was predictable. .. really. I saw it today and not only is it appropriately rousing, but its also very well acted. Really hating a movie because its inspiring? What does that say about you as a person?

Oct 11 - 04:08 PM

TheEmeraldGuy

Bradley Bainter

I didn't hate it because it was aspiring (I like this in movies); it's the OTHER part of the message in the trailer that I felt was predictable; the setup of the plot. Though, if Avatar taught me anything, it's that if the timing is right, a plot can be reused and work. Secretariat was..... iffy on the timing.

Oct 11 - 04:14 PM

bigbrother

Bigbrother .

Also Razor, you donâ??t really have a lot of room to bash someone for liking a certain type of movie when you're bashing movies you've only seen the previews for and clearly have no understanding of.

Oct 11 - 04:19 PM

bigbrother

Bigbrother .

Have you seen it yet Bradley, if not I suggest giving it a shot. I am a horse racing fan and there were elements of the story I wasn't aware of. Malkovich is fantastic and worth the price of admission by himself.

Oct 11 - 04:25 PM

TheEmeraldGuy

Bradley Bainter

You have a point there; If I had to see it, John Malkovich would be one of the reasons. Great actor (especially as the villain in Con Air.).

Oct 11 - 04:35 PM

bigbrother

Bigbrother .

Lane is great too. She was Bullockesque. Parts that would have been corny worked with her in the role. Even knowing how the races were going to go in detail I was still tapping my feet to the sound of the hooves. They did a really good job of translating horse racing as the most exciting 2 minutes in sport.

Oct 11 - 05:28 PM

TalkingGorilla

Philip Zamora

This is the first time I've heard someone use the term Bullockesque and its probably the worst way to tell me that a movie is any good. I hate everything that woman has ever done with the exception of Speed and The Blind Side.

Oct 11 - 11:07 PM

Bigbrother

Big Brother

I actually agree with you Hatter on most things Bullock, I was attempting (Poorly obviously) to reference her performance in The Blind Side which you can easily draw comparisons to with Secretariat. Didn't mean she'd turned in a Demolition Man style performance. Just meant than Lane makes the dialog in Secretariat work for her in a similar way to how Bullock did the same in The Blind Side.

Oct 12 - 04:12 AM

D.D

diego duran

I know. Let Me In is being ignored for some reason. I mean come on. You're choices are The Social Network, and Secratariat. Then after you've seen those, its pretty much crap. Come on! Don't tell me the fans were just five people.

Oct 10 - 09:36 PM

D.D

diego duran

I know. Let Me In is being ignored for some reason. I mean come on. You're choices are The Social Network, and Secratariat. Then after you've seen those, its pretty much crap. Come on! Don't tell me the fans were just five people.

Oct 10 - 09:55 PM

Brad H.

Brad Hadfield

I'd say it was a big marketing failure. Most people I know have never heard of it and never saw an ad for it (neither did I).

Oct 11 - 07:30 AM

Bigbrother

Big Brother

I agree it probably was marketing, but not an absence of it. I saw several previews and commercials for it, they just failed to capture what the movie was and was about. It took a bit of prior knowledge of Let The Right One In and some searching on RT to get me really excited for the movie, two assets that most of your run of the mill movie watchers aren't going to utilise. From the commericials it didn't look any different than any of the other hundreds of sub-par horror movie's out there.

Oct 12 - 04:19 AM

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