I wonder if it's based on true events the way "The Haunting in Connecticut" was. Drunks heard some noises. Then the noises went away. Not quite as spectacular as the movie.
Or true events like "The Strangers". Some burglars knocked on doors to see if anyone was home. Not quite as spectacular as the movie, until you mix in unrelated events and a generous helping of fancy.
I like a spooky movie though. I might have a look at this, in spite of the generic looking ghoul in the trailer.