Box Office Guru Wrapup: Lorax Scores Best Seuss Debut Ever with $70M+

by |


Universal had cash registers ringing from coast to coast as its 3D animated smash The Lorax blasted past expectations to score the biggest opening of the year by far. The low-budget party film Project X, 2012's umpteenth overperformer, opened in second place with an impressive haul of its own. The one-two punch sent the North American box office soaring 26% ahead of the same weekend from last year continuing a boom year which has seen long lines at multiplexes.Back to Article