Box Office Guru Wrapup: Twilight Threepeats at No. 1

Summary

The annual post-turkey blues kicked in as spending at the North American box office dropped by half compared to the record Thanksgiving frame with the top movies still in command. The only major new offering was Brad Pitt's mob pic Killing Them Softly which died on impact failing to attract much business. Back to Article

Comments

Janson Jinnistan

Janson Jinnistan

It's official. "Killing Them Softly" is this year's "Drive".

Audiences get very nervous away from their formulas.

Dec 2 - 09:01 PM

Timothy Mensing

Timothy Mensing

I agree wholly with your comparison, but would posit the true culprit here is the difference in what the marketing says the movie is versus what the movie actually is.

Drive as action but really a full body experience, Killing as Brad Pitt in crime noir but moreover a statement on US society.

Dec 2 - 10:57 PM

LeVar Marklar

LeVar Marklar

I think that explains the low cinema scores, but not the low initial box office. Word of mouth does not spread fast enough to kill opening weekend.

Dec 3 - 04:44 AM

graciela m.

graciela miramontes

If you think Carrie`s story is good..., 3 weeks ago my cousins girlfriend basically also earned $4165 just sitting there a fourteen hour week in their apartment and their friend's step-sister`s neighbour has been doing this for 10-months and errned over $4165 part-time at there computer. follow the advice available here..http://lnk.co/KRKQ4

Dec 5 - 10:38 AM

Zach Thomas

Zach Idiculla

Comparing Drive and Killing them Softly? Really Janson? The former did not get an F CinemaScore; also, holds down a 90%+ RT rating.

Dec 2 - 11:32 PM

LeVar Marklar

LeVar Marklar

They are both critically well reviewed films that flopped commercially because of their formula. Drive had higher critical reviews, and the Cinemascore of C- instead of F, but a comparison does not require the two films have the exact same metrics.

Dec 3 - 04:41 AM

Zach Thomas

Zach Idiculla

Janson says "Audiences get very nervous away from their formulas," referring to KTS and Drive; you say they flopped commercially because of their formula. I'm not disagreeing, but you or someone else to expound further -- do you think these movies flopped because of their non-typical structure?

Dec 3 - 08:27 AM

Francesco F.

Francesco Fortuna

To Zach: Drive and KTS did flop not only because of their structure, but also because they were mismarketed. People thought Drive was a fast and furious movie based on the marketing but, once everyone saw it opening weekend and were disappointed, the movie started to drop 50%+ each weekend after that.The same will happen with KTS unfortunately. In fact with the "F" cinemascore it's going to be a lot worse than Drive in terms of box office in the next coming weeks.

Dec 3 - 09:34 AM

Janson Jinnistan

Janson Jinnistan

Audience expectation was very important, but what's more important, even more than marketing, is the fact that many audiences, especially the action-oriented audiences these films attract, are resistant to films that don't follow the action-film formula. So rather than being challenged by a film that is surprising, they hold it against them film for not giving them some version of what they think they wanted. (I personally want to be surprised when I watch films.) Judging on audience reaction that I've read, it also appears that audiences didn't appreciate all that "talking talk" in the film, and rather than being unimpressed by the capitalistic metaphor in the film or how it was handled (which is open to discussion), they seem to be more aggravated that they had to deal with socio-political metaphors, which causes great stress to non-thinking heads.

Dec 3 - 11:17 AM

Zach Thomas

Zach Idiculla

Cool, I hadn't considered those points. Thanks guys for clearing that up!

Dec 3 - 12:28 PM

infernaldude

Infernal Dude

Was Drive really considered a flop? It seems it made back its budget and has become a cult hit. I know Gosling isn't hurting for work because of it and Refn now has Logan's Run which will probably be a hit.

Maybe KTS just isn't that good of a film and that's why its tanking.

Dec 3 - 02:59 PM

Janson Jinnistan

Janson Jinnistan

"Killing Them Softly" was great. It's tanking because it talks a lot.

Dec 3 - 07:03 PM

Facebook User

Facebook User

Drive was horrible.

Dec 3 - 08:10 AM

Christopher Kulik

Christopher Kulik

Yeah, and it got a 15-minute standing ovation at the Cannes Film Festival. It's actually awesome!

Dec 3 - 10:11 AM

zinc alloy

zinc alloy

Drive was brilliant...........

Dec 3 - 03:37 PM

Francesco F.

Francesco Fortuna

To Infernal: I guess it wasn't really a flop, but it did under perform and it quickly disappeared from theaters. It couldn't even stay in the top ten longer than two weeks.

Dec 3 - 08:00 PM

Alberto Zeeky

Alberto Zeeky

Next week is going to be even rougher on the marketplace, at least the week after will have Hobbit revitalize the cinemas.

Dec 2 - 09:49 PM

Jaxx Raxor

Adam Jones

Unless Playing for Keeps outperforms next week. But I'm not betting on it.

Dec 2 - 10:30 PM

Chase Lehocky

Chase Lehocky

Or Drive was actually good while Killing Them Softly tried to be political and was over done.

Dec 2 - 09:54 PM

Janson Jinnistan

Janson Jinnistan

"good", "political" - sound like formulas to me.

Dec 2 - 10:16 PM

Janson Jinnistan

Janson Jinnistan

"good", "political" - sound like formulas to me.

Dec 2 - 10:16 PM

Jaxx Raxor

Adam Jones

Unless Playing for Keeps outperforms next week. But I'm not betting on it.

Dec 2 - 10:30 PM

Timothy Mensing

Timothy Mensing

I agree wholly with your comparison, but would posit the true culprit here is the difference in what the marketing says the movie is versus what the movie actually is.

Drive as action but really a full body experience, Killing as Brad Pitt in crime noir but moreover a statement on US society.

Dec 2 - 10:57 PM

LeVar Marklar

LeVar Marklar

I think that explains the low cinema scores, but not the low initial box office. Word of mouth does not spread fast enough to kill opening weekend.

Dec 3 - 04:44 AM

graciela m.

graciela miramontes

If you think Carrie`s story is good..., 3 weeks ago my cousins girlfriend basically also earned $4165 just sitting there a fourteen hour week in their apartment and their friend's step-sister`s neighbour has been doing this for 10-months and errned over $4165 part-time at there computer. follow the advice available here..http://lnk.co/KRKQ4

Dec 5 - 10:38 AM

Zach Thomas

Zach Idiculla

Comparing Drive and Killing them Softly? Really Janson? The former did not get an F CinemaScore; also, holds down a 90%+ RT rating.

Dec 2 - 11:32 PM

LeVar Marklar

LeVar Marklar

They are both critically well reviewed films that flopped commercially because of their formula. Drive had higher critical reviews, and the Cinemascore of C- instead of F, but a comparison does not require the two films have the exact same metrics.

Dec 3 - 04:41 AM

Zach Thomas

Zach Idiculla

Janson says "Audiences get very nervous away from their formulas," referring to KTS and Drive; you say they flopped commercially because of their formula. I'm not disagreeing, but you or someone else to expound further -- do you think these movies flopped because of their non-typical structure?

Dec 3 - 08:27 AM

Francesco F.

Francesco Fortuna

To Zach: Drive and KTS did flop not only because of their structure, but also because they were mismarketed. People thought Drive was a fast and furious movie based on the marketing but, once everyone saw it opening weekend and were disappointed, the movie started to drop 50%+ each weekend after that.The same will happen with KTS unfortunately. In fact with the "F" cinemascore it's going to be a lot worse than Drive in terms of box office in the next coming weeks.

Dec 3 - 09:34 AM

Janson Jinnistan

Janson Jinnistan

Audience expectation was very important, but what's more important, even more than marketing, is the fact that many audiences, especially the action-oriented audiences these films attract, are resistant to films that don't follow the action-film formula. So rather than being challenged by a film that is surprising, they hold it against them film for not giving them some version of what they think they wanted. (I personally want to be surprised when I watch films.) Judging on audience reaction that I've read, it also appears that audiences didn't appreciate all that "talking talk" in the film, and rather than being unimpressed by the capitalistic metaphor in the film or how it was handled (which is open to discussion), they seem to be more aggravated that they had to deal with socio-political metaphors, which causes great stress to non-thinking heads.

Dec 3 - 11:17 AM

Zach Thomas

Zach Idiculla

Cool, I hadn't considered those points. Thanks guys for clearing that up!

Dec 3 - 12:28 PM

infernaldude

Infernal Dude

Was Drive really considered a flop? It seems it made back its budget and has become a cult hit. I know Gosling isn't hurting for work because of it and Refn now has Logan's Run which will probably be a hit.

Maybe KTS just isn't that good of a film and that's why its tanking.

Dec 3 - 02:59 PM

Janson Jinnistan

Janson Jinnistan

"Killing Them Softly" was great. It's tanking because it talks a lot.

Dec 3 - 07:03 PM

Facebook User

Facebook User

Drive was horrible.

Dec 3 - 08:10 AM

Christopher Kulik

Christopher Kulik

Yeah, and it got a 15-minute standing ovation at the Cannes Film Festival. It's actually awesome!

Dec 3 - 10:11 AM

zinc alloy

zinc alloy

Drive was brilliant...........

Dec 3 - 03:37 PM

Francesco F.

Francesco Fortuna

To Infernal: I guess it wasn't really a flop, but it did under perform and it quickly disappeared from theaters. It couldn't even stay in the top ten longer than two weeks.

Dec 3 - 08:00 PM

LeVar Marklar

LeVar Marklar

They are both critically well reviewed films that flopped commercially because of their formula. Drive had higher critical reviews, and the Cinemascore of C- instead of F, but a comparison does not require the two films have the exact same metrics.

Dec 3 - 04:41 AM

Zach Thomas

Zach Idiculla

Janson says "Audiences get very nervous away from their formulas," referring to KTS and Drive; you say they flopped commercially because of their formula. I'm not disagreeing, but you or someone else to expound further -- do you think these movies flopped because of their non-typical structure?

Dec 3 - 08:27 AM

Francesco F.

Francesco Fortuna

To Zach: Drive and KTS did flop not only because of their structure, but also because they were mismarketed. People thought Drive was a fast and furious movie based on the marketing but, once everyone saw it opening weekend and were disappointed, the movie started to drop 50%+ each weekend after that.The same will happen with KTS unfortunately. In fact with the "F" cinemascore it's going to be a lot worse than Drive in terms of box office in the next coming weeks.

Dec 3 - 09:34 AM

Janson Jinnistan

Janson Jinnistan

Audience expectation was very important, but what's more important, even more than marketing, is the fact that many audiences, especially the action-oriented audiences these films attract, are resistant to films that don't follow the action-film formula. So rather than being challenged by a film that is surprising, they hold it against them film for not giving them some version of what they think they wanted. (I personally want to be surprised when I watch films.) Judging on audience reaction that I've read, it also appears that audiences didn't appreciate all that "talking talk" in the film, and rather than being unimpressed by the capitalistic metaphor in the film or how it was handled (which is open to discussion), they seem to be more aggravated that they had to deal with socio-political metaphors, which causes great stress to non-thinking heads.

Dec 3 - 11:17 AM

Zach Thomas

Zach Idiculla

Cool, I hadn't considered those points. Thanks guys for clearing that up!

Dec 3 - 12:28 PM

infernaldude

Infernal Dude

Was Drive really considered a flop? It seems it made back its budget and has become a cult hit. I know Gosling isn't hurting for work because of it and Refn now has Logan's Run which will probably be a hit.

Maybe KTS just isn't that good of a film and that's why its tanking.

Dec 3 - 02:59 PM

Janson Jinnistan

Janson Jinnistan

"Killing Them Softly" was great. It's tanking because it talks a lot.

Dec 3 - 07:03 PM

LeVar Marklar

LeVar Marklar

I think that explains the low cinema scores, but not the low initial box office. Word of mouth does not spread fast enough to kill opening weekend.

Dec 3 - 04:44 AM

graciela m.

graciela miramontes

If you think Carrie`s story is good..., 3 weeks ago my cousins girlfriend basically also earned $4165 just sitting there a fourteen hour week in their apartment and their friend's step-sister`s neighbour has been doing this for 10-months and errned over $4165 part-time at there computer. follow the advice available here..http://lnk.co/KRKQ4

Dec 5 - 10:38 AM

Zane B

Chum Chum

Is this suppose to be a surprise?

Dec 3 - 05:56 AM

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Dec 5 - 04:03 AM

Facebook User

Facebook User

Drive was horrible.

Dec 3 - 08:10 AM

Christopher Kulik

Christopher Kulik

Yeah, and it got a 15-minute standing ovation at the Cannes Film Festival. It's actually awesome!

Dec 3 - 10:11 AM

zinc alloy

zinc alloy

Drive was brilliant...........

Dec 3 - 03:37 PM

Zach Thomas

Zach Idiculla

Janson says "Audiences get very nervous away from their formulas," referring to KTS and Drive; you say they flopped commercially because of their formula. I'm not disagreeing, but you or someone else to expound further -- do you think these movies flopped because of their non-typical structure?

Dec 3 - 08:27 AM

Violeti Awuor

Violeti Awuor

Ts lvly.

Dec 3 - 08:35 AM

Andrew Brinkerhoff

Andrew Brinkerhoff

I had a feeling Twilight would win again...

Dec 3 - 09:21 AM

Francesco F.

Francesco Fortuna

To Zach: Drive and KTS did flop not only because of their structure, but also because they were mismarketed. People thought Drive was a fast and furious movie based on the marketing but, once everyone saw it opening weekend and were disappointed, the movie started to drop 50%+ each weekend after that.The same will happen with KTS unfortunately. In fact with the "F" cinemascore it's going to be a lot worse than Drive in terms of box office in the next coming weeks.

Dec 3 - 09:34 AM

Christopher Kulik

Christopher Kulik

Yeah, and it got a 15-minute standing ovation at the Cannes Film Festival. It's actually awesome!

Dec 3 - 10:11 AM

Janson Jinnistan

Janson Jinnistan

Audience expectation was very important, but what's more important, even more than marketing, is the fact that many audiences, especially the action-oriented audiences these films attract, are resistant to films that don't follow the action-film formula. So rather than being challenged by a film that is surprising, they hold it against them film for not giving them some version of what they think they wanted. (I personally want to be surprised when I watch films.) Judging on audience reaction that I've read, it also appears that audiences didn't appreciate all that "talking talk" in the film, and rather than being unimpressed by the capitalistic metaphor in the film or how it was handled (which is open to discussion), they seem to be more aggravated that they had to deal with socio-political metaphors, which causes great stress to non-thinking heads.

Dec 3 - 11:17 AM

MisterVile

Mister Vile

Sad results this week.

Dec 3 - 11:53 AM

Dave J

Dave J

The users seem to like this last installment of "Twilight" with 88% so far in comparison to the 47% given by RT critics!

Dec 3 - 12:18 PM

Dave J

Dave J

The users seem to like this last installment of "Twilight" with 88% so far in comparison to the 47% given by RT critics!

Dec 3 - 12:18 PM

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