Box Office Guru Wrapup: The Vow Leads Booming Box Office

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Audiences poured into North American multiplexes sending grosses sky high as for the first time in box office history, four new releases simultaneously opened north of $20M each over a non-holiday frame. Plus, existing films managed relatively good holds despite the new competition. In fact, overall business even beat out the levels seen recently over the busy Thanksgiving, Christmas, and New Year's weekends.Back to Article