Box Office Guru Wrapup: Transformers Takes Control

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Summary

Towering over all other films, the third Transformers installment debuted to an estimated $116.4M over the extended Friday-to-Monday holiday period and a colossal $181.1M since its launch on Tuesday night with 9pm previews. The Friday-to-Sunday portion was $97.5M. That was good enough to break the seven-year-old records for this holiday set in 2004 by the highly anticipated superhero sequel Spider-Man 2 which bowed to $88.2M over the Friday-to-Sunday span and $115.8M over the Friday-to-Monday period. Taking out the $5.5M that Optimus Prime brought in from Tuesday night sneaks, the actual Wednesday-to-Sunday tally for the robots was $156.7M. The Spidey pic sold more tickets though as Transformers enjoyed a big jump in 2D prices plus 3D surcharges. Back to Article

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