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Ben Stiller Movie Spawns New Energy Drink
Ben Stiller Movie Spawns New Energy Drink
By
WENN
|
Monday, June 30, 2008
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Photo Gallery
HOLLYWOOD
- A fictional energy drink featured in
Ben Stiller
's next movie
Tropic Thunder
is being turned into a real product.
Booty Sweat pops up throughout the comedy, which is due to be released on Aug. 15.
Now Paramount Pictures wants to cash in by producing it and marketing it alongside the movie.
Michael Corcoran, president of consumer products at Paramount Pictures, "Not to my knowledge has this ever been done before. We're very excited, because it has the potential to live for quite a while, well beyond the film."
COPYRIGHT 2008 WORLD ENTERTAINMENT NEWS NETWORK LTD. All Global Rights Reserved.
Photo(s) © 2008- Paramount Pictures- All Rights Reserved
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