Average Rating: 3.4/10
Reviews Counted: 38
Fresh: 3 | Rotten: 35
Reviewers say Turn It Up has a derivative feel, running through too many urban movie cliches.
Average Rating: 3.6/10
Critic Reviews: 16
Fresh: 3 | Rotten: 13
Reviewers say Turn It Up has a derivative feel, running through too many urban movie cliches.
liked it
Average Rating: 3/5
User Ratings: 1,765
Prakazrel Michel, better known as Pras from the top-selling R&B group The Fugees, stars in this urban drama based on both his solo album Ghetto Superstar and his novel of the same name. Diamond (Pras) is an up-and-coming musician who is trying to use his creative gifts to work his way out of the ghetto after the traumatic death of his mother. But he soon discovers that the music industry is nearly as corrupt and dangerous as the streets he's trying to leave behind, and Diamond is guided into a
Sep 6, 2000 Wide
Mar 20, 2001
$0.7M
New Line Cinema
All Critics (39) | Top Critics (16) | Fresh (3) | Rotten (35) | DVD (6)
Turn It Up is a hip-hop downer that makes the high-risk high-life of contempo gangstas seem glumly routine.
Surprisingly, for a movie about music, the sound is lousy. Some of the songs sound distorted because they have so much bass. In other moments, the dialogue is so low, it's hard to understand what the characters are saying.
In his first acting job, Ja Rule reveals a magnetic presence, smoldering with rage and eroticism.
As both writer and director, Adetuyi doesn't bother bringing any emotional or psychological twists or nuances to these familiar character types; he gives them no depth whatsoever.
Eventually Turn It Up deteriorates into a gory shoot-'em-up gangster movie with a quick-fix ending that leaves many threads dangling. It could have been something more.
As soon as an idea worth pursuing pops up, the plot shoots it down in a literal hail of bullets.
In the final analysis it's more exploitative than uplifting.
It lacks characters engaging enough to keep us involved.
Never aspires to be more than an excuse for Pras and Ja Rule to flash their ultra-sleek MTV fashions for 90 minutes.
It lacks the originality and integrity that might have allowed the movie to breakout from the pack rather than sticking with it.
A lot of movies are predictable, of course, but this one seems inordinately determined to squash its characters (and performers) flat with its lack of imagination.
This is perhaps the worst film of its kind to see a theatrical release.
Used to be called Ghetto Superstar, but it should've been called Ghetto Stereotype -- 'cause it's full of 'em.
The whole tie-in with crime and 'gangstas' has been covered so many times in rap music videos that the film ends up feeling like recycled tripe.
This was one long and very bad music video.
None of this is remotely compelling, and first-time writer/director Robert Adetuyi doesn't develop anything resembling a style.
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