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News / Columns / Box Office
Box Office Guru Wrapup: Tyler Perry Does Good All By Himself
Plus, the survivors of Whiteout and the girls of Sorority Row get slaughtered.
by Gitesh Pandya | September 13, 2009
Discuss Article

This weekend Tyler Perry ruled the charts once again as fans flocked to North American multiplexes for his latest film I Can Do Bad All By Myself which gave the filmmaker his fifth number one hit of the last five years - the most for any director. Opening to solid results in second place was the animated sci-fi actioner 9. But after a string of violent R-rated films in recent weeks, audiences stayed away from two competing thrillers which foolishly opened on the same day - the college slasher pic Sorority Row and the Antarctica-set murder mystery Whiteout. Both flops debuted outside the top five with averages of under $2,000. Overall, the box office dipped from a year ago with the Top 20 sliding 7% from the same weekend in 2008.

Scoring the seventh highest September opening ever, I Can Do Bad All By Myself easily landed in first place this weekend grossing an estimated $24M more than doubling its closest competitor. The PG-13 film averaged a sensational $10,656 from 2,255 locations. It was Perry's widest bow to date slightly edging out the 2,000-2,200 theaters his films usually are released in by Lionsgate.

The Atlanta-based media mogul once again proved how reliable he is at the box office with his eighth film in the last five years and fifth number one opener overall. That's more top spot bows than any other director during the last half-decade and more across this entire decade than directors such as Steven Spielberg, Peter Jackson, Michael Bay, Brett Ratner, and Steven Soderbergh who have had four a piece including numerous expensive tentpoles. Perry's previous number ones include Diary of a Mad Black Woman, Madea's Family Reunion, Why Did I Get Married?, and Madea Goes to Jail. All distributed by Lionsgate and none costing too much to produce, his previous seven films have grossed a combined $369.8M averaging $52.8M each.

Myself stars the Oscar-nominated actress Taraji P. Henson as a selfish woman who learns to open up after taking custody of three children. Like many of Perry's films, it was adapted from his play and connected with his core audience of African American women and couples. It was his third best opening ever after the two Madea flicks and proved that his fan base still has a healthy appetite for his unique brand of entertainment. Though in a supporting role, the Madea character was a key part of the marketing materials given its strong drawing power. The early fall release also followed a summer movie season that saw hardly any major Hollywood films with a significant number of black actors so pent-up demand helped.

Winning over sci-fi fans was the stylish animated film 9 which opened to an estimated $10.9M over the weekend and $15.3M in the five days since its Wednesday launch. Produced by Tim Burton, the Focus release averaged a healthy $6,536 from only 1,661 locations over the Friday-to-Sunday period. The PG-13 tale of survivors in a post-apocalyptic world opened midweek on 9/9/09 in a gimmick to spark interest with audiences. Fox used a similar technique three years ago when it launched the remake of the devilish thriller The Omen which had a rare Tuesday release on 6/6/06.

Quentin Tarantino scored the second $100M blockbuster of his career this weekend with The Weinstein Co./Universal's Inglourious Basterds which dropped 44% to an estimated $6.5M boosting the domestic cume to $104.3M. The war drama will surpass the $107.9M of the director's 1994 hit Pulp Fiction by the end of the week, although it is not likely to end up selling more tickets. For Brad Pitt, it was his ninth career blockbuster to reach nine digits. Fox's stalker comedy All About Steve fell 48% to an estimated $5.8M in its second weekend giving the Sandra Bullock pic $21.8M in ten days. A $35M final seems likely.

Falling 56% to an estimated $5.5M in its third weekend was the 3D horror pic The Final Destination which has now taken in $58.3M in 17 days. The latest installment in the horror franchise is now the top-grossing film in the series having surpassed the $54.1M of 2006's Final Destination 3. The first chapter with its $53.3M gross in 2000 still is tops in admissions having sold about 10 million tickets compared to under 8 million sold by the new 3D flick which benefits from higher prices. But overseas, the new Destination has been faring well taking in an estimated $17.3M this weekend from 28 territories to lift the international tally to $55.3M and the global gross to $113.6M.

Moviegoers were unimpressed by the weekend's two new thrillers which opened in sixth and seventh with similar results. Summit's horror entry Sorority Row bowed to an estimated $5.3M from 2,665 locations for a weak $1,977 average. The R-rated slasher flick made a play for the under-25 set but young adults held onto their dollars. Warner Bros. countered with Kate Beckinsale's murder thriller Whiteout which opened with an estimated $5.1M from 2,745 sites (the most of any new film this weekend) for a dismal $1,858 average. Reviews were horrendous.

Hollywood programmed two competing scary movies against each other a few weeks ago when The Final Destination debuted opposite Halloween II. But each was a brand-name horror sequel so audiences came out and spent a combined $43.8M on the opening weekend. Sorority Row and Whiteout were both new and untested entities and faced stiffer competition resulting in a disastrous $10.4M in combined ticket sales. But audiences have not seen the last in this wave of fright films. Still to come this fall are Jennifer's Body on Friday, Pandorum a week later plus Zombieland, Night of the Demons, The Stepfather, and Saw VI throughout the Halloween month. Some may get slaughtered at the box office.

Sony followed with two hits that could not be more different. The cat food-eating aliens of District 9 dropped 49% to an estimated $3.6M while Meryl Streep's gourmet cuisine in Julie & Julia cooked up an estimated $3.3M, off 38%. Totals are $108.5M and $85.4M, respectively. Rounding out the top ten was the Gerard Butler actioner Gamer with an estimated $3.1M crumbling 66% from its opening. With $16.1M in ten days, a final take of $20-22M seems likely for Lionsgate.

The top ten films grossed an estimated $73.1M which was down 11% from last year when Burn After Reading opened in the top spot with $19.1M; but up 23% from 2007 when The Brave One debuted at number one with $13.5M.

Author: Gitesh Pandya, Box Office Guru

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Comments (1-20 of 26 posts) | Reply
Eyes On Today
Eyes On Today writes:
on Sep 13 2009 06:02 PM

Boring Weekend....really nothing to rush out and see.

Zombieland in a few weeks though!!!


(Reply to this)
Mr. Bo Ziffer
Mr. Bo Ziffer writes:
on Sep 13 2009 06:41 PM

And once again the public is satisfied with the bland and the mediocre. I have to admit, though, I didn't expect Tyler Perry's movie to have such a high rating. Good on him. Maybe this will start a trend, and he'll maybe make a movie us "movie snobs" would enjoy. That might just be wishful thinking.

(Reply to this)
Gordon Franklin Terry Sr
Gordon Franklin Terry Sr writes:
on Sep 13 2009 07:18 PM

We're in a recession/depression Hollywood, nobody wants to see too many thrillers and chillers too much right now unfortunately. Movies have to be
pure-escapism at the moment (for the most part).

It may very well be an age of stupid, silly, wacky comedies where "nobody" is interested in going to the movies to be scared or to think too much about things.

Rod Serling, a total champion of drama being didactic in nature, burned himself out fighting with networks and sponsors to keep quality drama on television and from "eroding" into meaningless sitcoms like "I Love Lucy."


John Hughes, who passed away recently, left Hollywood in much the same way Rod Serling left Hollywood--very angry and bitter at the changing times--both died "pre-mature" deaths (due to heart ailments).

It seems to be the pattern of entertainment to go from highly thought-provoking and fanciful in nature to dull and silly and real in every medium.

Fahrenheit 451 written by Ray Bradbury and published in 1953 predicts the advent of reality tv and the obliteration of books 50 years before both actually started coming to pass.

I%u2019m just thinking: BOSOM BUDDIES: 2010
Tom Hanks and Peter Scolari dress up as girls (i.e. in drag) to get jobs (i.e.) find employment .
Movies like BOSOM BUDDIES (adapting early 80s sitcoms for the big screen) will make the Big Money now.

What is FANTASTIC now is Disney Studio%u2019s Cinematic Invasion of The United Kingdom of Great Britain; should Hollywood fuel The United Kingdom of Great Britain%u2019s cinematic industry an international market for highly inventive quality drama, science-fiction, and horror films may emerge. America is bankrupt (having slipped to #2 behind Switzerland) and mainstream American moviegoers have %u201Chad it:%u201D its %u201CPAUL BLART: Mall Cop,%u201D %u201CZombieland,%u201D or nothing now here in The States because we Americans are aesthetically, economically, and emotionally bankrupt when it comes to appreciating arts and entertainment.
RIGHT NOW!!!!!
YET with an intercontinental-ization of the motion picture industry (Where Hollywood co-produces feature films with The UK and The UK partners with European film studios and India), we%u2019ll see an upswing in (job) opportunities for aspiring filmmakers who will not have to pander to solely mainstream American audiences because (for the moment) WEALTH and WISDOM left the United States%u2019 audiences had has moved to SWITZERLAND.

Its funny, in the 1930s The Greatest Filmmakers (Fritz Lang, Karl Freund, FW MARNAU, ETC.) had to flee Europe to make The Great Films of their age NOW it seems like Europe and India are the most fertile grounds for economic and artistic investments; Americans wanting to make great movies may find success overseas and far away from us %u201Czapped-out and sacked-out%u201D American audiences.

There%u2019s an inescapable shift occurring: America%u2019s Down (Switzerland%u2019s UP):
%u201CQuality Cinema ain%u2019t happening in America no more%u201D

But ALL can change via Intercontinental-ization almost overnight.

Select Bibliography
http://www.rttnews.com/Content/USEconomicNews.aspx?Id=1060192

Serling: The Rise and Twilight of Television's Last Angry Man by Gordon F. Sander

Patterns: Four Television plays with the Author's Personal Commentaries by Rod Serling


http://en.wikipedia.org/wiki/Fahrenheit_451



(Reply to this)
ARTaylor
ARTaylor writes:
on Sep 13 2009 07:20 PM

I saw 9 today, though in retrospect I should have seen Inglourious Basterds. The only real enjoyable part was the visuals, which were good but should have pushed at least some boundaries. The story was weak and not all that clear as to who's doing what and why. It was basically Toy Story in 28 Days Later under The Terminator circumstances, but didn't add much to any. The characters were poorly developed and another half hour should have been added to have some character development. At the end I asked myself "So what" and couldn't come up with much.

(Reply to this)
Gordon Franklin Terry Sr
Gordon Franklin Terry Sr writes:
on Sep 13 2009 07:22 PM

American Cinema is dead.

(Reply to this)
Gordon Franklin Terry Sr
Gordon Franklin Terry Sr writes:
on Sep 13 2009 07:27 PM

American Cinema is Dead.
September 13, 2009
Time of Death: 10:27 PM EDT
Cause of Death: Bankruptcy and overall lack of enthusiasm by filmmakers and audiences alike.

Ray Bradbury gave the euglogy for American Cinema in 1953 (Farenheit 451)


(Reply to this)
Mehone T.
Mehone T. writes:
on Sep 13 2009 07:47 PM

In reply to this comment (#2544794)
SHUTUP!!!!!!!!!!

(Reply to this)
ledawg1138
ledawg1138 writes:
on Sep 13 2009 08:11 PM

No. People, you don't have to see a movie EVERY weekend! Stop paying the Perry Ferry!

Perry Ferry, I like it, it's my idea don't take it.


(Reply to this)
tomwaitsjr
tomwaitsjr writes:
on Sep 13 2009 08:15 PM

Mehone,

It is fruitless. He shall never shut-up. Aye, I'm resigned to it, but i've managed to finally see that name and go immediately elsewhere.

If 9 was in 3-D like Coraline, I would have seen it. Don't know why they didn't 3-D the damn thing. It's perfect for it.


(Reply to this)
Hudson M.
Hudson M. writes:
on Sep 13 2009 08:25 PM

Gordon Franklin Terry Sr. has managed to claim top honors as the most monotonous, bloated poster on this board. thank god for avatars, I always know what extremely long and random tirade to skip while browsing the comments. For the love of god, man, why invest so much of your own time into rants nobody reads??? I guess the last laugh is on you.

Yes, nobody gives a flipping rip about your pretentious insights. Grow up and go away.

Anyone, is this the same d-bag as TeamLoyalty?


(Reply to this)
BCENS
BCENS writes:
on Sep 13 2009 08:25 PM

RT, can you give us the option to filter thread postings from specific users? There is a vested interest in the community for the capability.

(Reply to this)
tomwaitsjr
tomwaitsjr writes:
on Sep 13 2009 08:48 PM

I think the filter option is a brilliant idea.

GFTsr. is my least favorite poster of all time, I don't think he's Captain of Team loyalty or mightmagic or whatever...


(Reply to this)
thedownstar
thedownstar writes:
on Sep 13 2009 08:54 PM

the first few weeks of his innocuous rants were harmless, even cute in a puppy-dog who's wearing a cast sort a way (you feel bad for them, but realize there's nothing to be done).....now that his tirades on the English language are insulting to our intelligence and the decency of those who enjoy a good debate are overshadowed by this verbose clown...posting on these boards is more of a hassle than anything, unfortunatrly.

Stroke your ego elsewhere...


(Reply to this)
ServeTheServants
ServeTheServants writes:
on Sep 13 2009 09:12 PM

Crappy week for movies... Please people dont make that megan fox movie get anything higher than 10 million first weekend.

(Reply to this)
ledawg1138
ledawg1138 writes:
on Sep 13 2009 09:34 PM

In reply to this comment (#2544810)
Hey, I would take 1,000,000,000,000,000,000,000,000,000,000,000,000,000,000, more comments from Gordon Franklin Terry Sr. than a single comment from the Captain of Magic is Might.

Hear me Captain!? You are banned SONNY JIM! BANNED! Now eat **** and die...if you are reading this.


(Reply to this)
De4ective Detectiv3
De4ective Detectiv3 writes:
on Sep 14 2009 05:27 AM

I don't know, Ledawg, at least The Captain could form complete thoughts - this guy goes from talking about creatively bankrupt filmmakers to John Hughes to Bosom Buddies to Fritz Lang escaping Europe in the 1930s. Don't know about you guys, but Im incapable of connecting those dots.

(Reply to this)
BrianMN
BrianMN writes:
on Sep 14 2009 06:02 AM

Halloween 2 fallen to # 13 already?
LOLOLLLLLLLLLLLLL!!!!!!!



(Reply to this)
ledawg1138
ledawg1138 writes:
on Sep 14 2009 08:39 AM

In reply to this comment (#2544841)
Trust me. The Captain is FAR worse. Gordon's comments may be...long winded, but at least he isn't going after people. Let's look back to some of The Captain's comments...*Harp music*

Captain: "The black community should be ashamed. They elect Obama, and then make a Tyler Perry film number one? God, they don't know anything!"

Captain: "Damn gays, taking away our jobs."

Captain: "HAHAHAHAHHAHAHAHA" (repeated line)

Captain: "F*g, you don't know anything. Transformers 2 is one of the greatest movies ever made, sure it's not perfect, but it's fun you f*g. EVERYONE IS ENTITLED TO THEIR OPINION!"

Captain: "Sean Penn is a terrorist."

Captain: "Heath Ledger is a freakin' baby, killing himself, he can rot in hell, the f*g."

In short, The Captain is the worst Internet user I've had the misfortune to meet. Hell, he's the biggest bastard I know. I considered leaving this site for good, and it would've been justified, he's a cyber bully Fred Phelps.

Gordon is just a guy with a lttile too much to say.


(Reply to this)
CFM
CFM writes:
on Sep 14 2009 08:52 AM

I dig how Gorden Franklin Terry Rosevelt Johnson Jr Sr gets a rise out of everybody. It entertains me. Keep up the good work everybody!

(Reply to this)
dj Mark
dj Mark writes:
on Sep 14 2009 08:53 AM

Yeah guys, a random, long-winded rant can be easily ignored.

Dark, hateful discord cannot. Let's celebrate the fact that the intellectual dwarf that was COTL has (finally?) been banned from these boards.

Changing the subject. Tyler Perry doesn't make movies for me, but that's ok. He's the Flip Wilson of our time. And if you got that reference without Googling it, you're showing your age!


(Reply to this)
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