Box Office Wrapup: Moviegoers Up For Pixar's First 3D Pic

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Summary

Pixar and Disney celebrated their tenth straight number one smash with the 3D flying house flick Up which enjoyed a strong opening atop the North American box office. The new horror film Drag Me to Hell played well to those looking for a scare with its third place finish. Most holdovers fell by more than 50% from last weekend's holiday session but overall sales for the top ten still matched up to last year. Moviegoers spent the weekend with a grumpy old man and an adventurous young scout as the animated film Up debuted at number one with an estimated $68.2M from 3,766 locations. Averaging a stellar $18,109 per location, the PG-rated film continued Pixar's lucky streak which has seen every one of its offerings debut at number one in its first weekend of wide release. Grosses were boosted by extra surcharges that theaters collected for the 3D presentation, the first ever for Pixar. For example, New York City's Lincoln Square theater charges $12.50 for regular tickets, but $16.50 for Up in 3D.Back to Article

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