Wharton School of Business - Marketing Strategy

Synopsis: This sharply focused program will give you a clear understanding of the why and hows of intelligent marketing - the indispensable starting point for any product or service. You'll learn how to gain... This sharply focused program will give you a clear understanding of the why and hows of intelligent marketing - the indispensable starting point for any product or service. You'll learn how to gain a competitive advantage through customer needs assessment and product positioning, then discover how to create and implement an effective marketing plan. Includes one audio cassette and guidebook. [More]