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What Would Jesus Buy? (2007)



Average Rating: 6/10
Reviews Counted: 57
Fresh: 32 | Rotten: 25

WWJB is an eye opening doc about consumerism that manages to be both funny and informative.


Average Rating: 5.2/10
Critic Reviews: 20
Fresh: 10 | Rotten: 10

WWJB is an eye opening doc about consumerism that manages to be both funny and informative.



liked it
Average Rating: 3.4/5
User Ratings: 2,861

My Rating

Movie Info

Bill Talen is a New York-based activist and performance artist who since the late '90s has won notoriety for his character Rev. Billy. Rev. Billy is a wildly charismatic street preacher and self-appointed leader of the Church of Stop Shopping, who began his career speaking out against the gentrification of New York City, the forced renovation of 42nd Street, and his favorite symbol of the evils of international marketing, the Disney Store. Since then, Rev. Billy has expanded his targets to

Apr 22, 2008


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November 15, 2007:
Critical Consensus: Beowulf is Certified Fresh; Magorium Short on Magic; Cholera is Under the Weather
This week at the movies, we've got epic poems come to life (Beowulf, starring Ray Winstone and...


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All Critics (61) | Top Critics (22) | Fresh (32) | Rotten (25) | DVD (4)

The good reverend and his crew do their best to get busted at assorted corporate shrines (Disneyland, the Mall of America), but their media-driven antics serve only to underline Spurlock's add-water-and-stir approach to political documentary.

January 3, 2008 Full Review Source: Chicago Reader
Chicago Reader
Top Critic IconTop Critic

What Would Jesus Buy? is must-see viewing for anyone who thinks of Christmas as just a mall and its night visitors.

December 6, 2007 Full Review Source: Washington Post
Washington Post
Top Critic IconTop Critic

WWJB? encourages viewers to think outside the big box of super stores such as Wal-Mart.

December 6, 2007 Full Review Source: Philadelphia Inquirer
Philadelphia Inquirer
Top Critic IconTop Critic

What Would Jesus Buy? is paved with good intentions...

November 30, 2007 Full Review Source: Seattle Times
Seattle Times
Top Critic IconTop Critic

In WWJB, we don't really feel like we get to know anyone that well, not even the primary subjects of the film: Billy and his choir.

June 12, 2010 Full Review Source: DCist

This funny, yet thought provoking film asks many questions that have plagued consumerism for decades. While much of the ground tracked over is old, it fits perfectly into the modern economic situation.

September 30, 2008 Full Review Source: Cinema Sight
Cinema Sight

So we need a better movie about this subject. As usual.

June 14, 2008 Full Review Source:

The shopaholic wages of sin are...the Shopocalypse!

April 12, 2008 Full Review Source: NewsBlaze

Reverend Billy is a charismatic presence, even if his shtick is too silly and the documentary too unfocused to motivate any serious change in the nation's holiday spending habits.

April 3, 2008 Full Review Source: Boxoffice Magazine
Boxoffice Magazine

Seeing WWJB? in a theater is not necessary, although seeing him and the choir hijacking a mall in person would be better than Beowulf in IMAX.

March 17, 2008 Full Review Source: Las Vegas CityLife

Talen runs the risk of losing his purpose amid his performance.

February 28, 2008 Full Review Source: Colorado Springs Gazette
Colorado Springs Gazette

These bits of information could have been shocking in about 1940, 1980 and 1990. But by now, Americans who don't know couldn't care less.

January 11, 2008 Full Review Source: Charlotte Observer
Charlotte Observer

Having illuminated the many dimensions in that vast universe between the flat affect of creative depression and the modish affectation of emo posing, Corbijn manages Control with elegant, understated veneration.

December 21, 2007 Full Review Source: Sacramento News & Review
Sacramento News & Review

While the movie may be a good vehicle for Rev. Billy's points, it's too tied to his point of view.

December 21, 2007

Genuine and meaningful provocateurs like Talen are vital, and his message is a glad one to anymore who abhors the WalMart-ification of America.

December 17, 2007 Full Review Source: Flick Filosopher
Flick Filosopher

And as far as sermons go, it's a good one. You just wish the director had found someone else to deliver it.

December 14, 2007
Kansas City Star

An amiable but also angry documentary.

December 13, 2007 Full Review Source: San Diego Union-Tribune
San Diego Union-Tribune

Obvious or not, heeding Reverend Billy's anti-Shopacolypse gospel could make your holidays a little simpler, sweeter, and saner.

December 13, 2007
Milwaukee Journal Sentinel

It's not much of a film, but it's a swell opinion column.

December 8, 2007 Full Review Source: Antagony & Ecstasy
Antagony & Ecstasy

I really like the message the movie has to say... I just wish the whole package were good enough to recommend as a gift to give yourself instead of another hour and a half at the mall.

December 7, 2007 Full Review Source:

While you can appreciate what the choir and the film are trying to say, too often they get bogged down in trying to spread that message. They also take themselves a little too seriously at times.

December 7, 2007 Full Review Source: Deseret News, Salt Lake City
Deseret News, Salt Lake City

My nomination for a new Christmas perennial: What Would Jesus Buy?

December 7, 2007 Full Review Source: Baltimore Sun
Baltimore Sun

Watch it, then cut back on your credit-card purchases and say Hallelujah! to Reverend Billy.

December 7, 2007
Salt Lake Tribune

Audience Reviews for What Would Jesus Buy?

I love Morgan Spurlock and Reverend Billy and the Church of Stop Shopping! Think they're doing good work.

"What Would Jesus Buy" is a documentary that examines the commercialization of Christmas in America and the negative effects it has on American consumers as well as the sweatshop workers who produce most of these products. Meanwhile, the good reverend and his gospel choir tour the country preaching the gospel of frugality and denounce the worship of products. They of course, get kicked out of or arrested at each place they enter. The reverend has even been banned form ever Starbucks in the country because of his antics. Also in true Spurlock fashion, this film has a comedic twist so that viewers are still entertained while informed.

WWJB isn't really an eye-opening documentary if you've already heard about the sweatshops that make shoes and most of the nation's clothing. And perhaps the saddest part of the film is when the choir read what critics have been saying about them. Some of the consumers interviewed even admitted that they didn't care where their products came from or who suffered making them, as long as they got their products. This doc is both hilarious and depressing but well done and worth the watch.
March 17, 2011

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