King Kong to Be Delivered Via Mega-Media "Roadblock"
The trailer will be offered in high-definition on NBC and Universal HD. The estimated potential audience of the combined networks would exceed 109 million viewers, surpassing the total distribution of any previous promotional broadcast.
The announcement was made today by Jeff Zucker, President, NBC Universal Television Group, and Stacey Snider, Chairman, Universal Pictures. "This exciting and expansive campaign will allow us to stretch and
realize the full promise of NBC Universal's formidable assets," said Zucker. "This concerted push will create a buzz across the spectrum of our networks that will build through King Kong's much-anticipated release."
"King Kong, as it's being interpreted by Peter Jackson, is the work of a master storyteller operating at the full height of his creative powers,"
commented Snider. "We are immensely excited to allow the world its first
glimpse of this extraordinary film and its remarkable central character with an event that is as ambitious and momentous as King Kong deserves. This roadblock demonstrates just how coordinated and unified a company NBC Universal has become in just over a year, and we are proud of our shared commitment to accomplishing something of this magnitude."
The specific schedule for the airing of the teaser trailer on each of the NBC networks is as follows:
NBC -immediately following "Fear Factor"
USA Network -immediately following "Law & Order: SVU"
SCI FI Channel - immediately following "Stargate-SG1"
Bravo -immediately following "West Wing"
Universal HD - immediately following "Airport '77"
MSNBC - immediately following "Countdown with Keith Olberman"
CNBC - immediately following "Cover to Cover"
Telemundo - immediately following "La Mujer en el Espejo"
Mun2 - teaser trailer will premiere during the two-hour block of "The