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News
"Spider-Man 3" -- The Most Expensive Film Ever Made?
by Jen Yamato | April 23, 2007
Discuss Article
Is "Spider-Man 3" the most expensive movie ever made? Radar alleges so, adding production costs and subsequent marketing dollars into a half-billion dollar estimated price tag.

According to Radar's Kim Masters, Sony's upcoming trilogy capper could well boast the highest budget in movie history; at a projected $500 million (that's including an estimated $350 million production budget and marketing and promotion costs), "Spider-Man 3" approaches the ranks of previous title holders "War and Peace" (1968) and "Cleopatra" (1963) -- with inflation-adjusted budgets of $560 million and $290 million, respectively.

Of course, we may never actually know if Masters' number is spot-on; different sources give different estimates in the $250 million-$350 million range (with studio sources vehemently denying anything more than $270 million). "Spidey" producer Laura Ziskin acknowledges the ballpark, yet will not admit the figure: "I refuse to say the [real] number because it makes me choke," she tells Radar. "'Spider-Man 3' was a super-expensive movie -- the most expensive film we've ever made. But there's no way you can get to $300 million."



Masters digs deeper into the issue, noting Sony's history of overspending and its free-wheeling chairwoman, Amy Pascal. Is Pascal too generous with directors (like Nancy Myers, who the article notes was given $100 million to film last year's underperforming rom-com, "The Holiday")? Is a $300 million plus budget merely par for the course with a surefire epic, effects-driven film like "Spider-Man 3," which ran months over schedule and shot on location in super-pricey Manhattan? And does any of it really matter if the movie turns a profit?

Click here for more of Masters' article.

"Spider-Man 3" debuts May 4 (and you know you'll be in line opening day).

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Comments (1-20 of 48 posts) | Reply
cgcbooks
cgcbooks writes:
on Apr 23 2007 04:25 PM

And worth every dollar!

(Reply to this)
Admiral_N8
Admiral_N8 writes:
on Apr 23 2007 04:33 PM

See, if it were any other movie than a Spiderman movie, then you might worry. But as an exec at Sony you'd have a surefire hit, a great investment, so its all good to them I am sure.

(Reply to this)
Samwise Gamgee
Samwise Gamgee writes:
on Apr 23 2007 04:42 PM

Even if it cost 500 million, they'd still make a bundle back. I think the Evan Almighty budget is ten times more ludacris, simply because that's not a 100% guaruntee like Spider-Man 3.

(Reply to this)
steveholt
steveholt writes:
on Apr 23 2007 04:54 PM

In reply to this comment (#862521)
I know what are they thinking? They'll be lucky to make half there budget. But with Spidey it's fine because it's a sure thing.

(Reply to this)
dracus
dracus writes:
on Apr 23 2007 05:14 PM

I agree with everyone on the post so far. Any other movie outside of a Peter Jackson Hobbit and this may be problem, but this is a sure hit and if they are using Spidey 3 to set up the next trilogy as Raimi says will happen, the half billion cost will be considered a stroke of genuis when all is said and done.

(Reply to this)
furious-monkey
furious-monkey writes:
on Apr 23 2007 05:31 PM

talk about money put to good use =D

(Reply to this)
lavatory love machine
lavatory love machine writes:
on Apr 23 2007 05:40 PM

I don't know why they need to spend so much in advertisement, everyone will see it anyway

(Reply to this)
SolidChamp
SolidChamp writes:
on Apr 23 2007 07:58 PM

No way it went over 300 million. I don't believe this "half a billion" business. It's just not feasible.

(Reply to this)
mojodaddy
mojodaddy writes:
on Apr 23 2007 07:59 PM

In reply to this comment (#862521)
Yeah as soon as I read this I thought of that darned Evan Almighty budget, which is way more crazy. Universal invested in that but they wouldn't pay a little extra for the Halo movie, based on a franchise with a fanbase that is probably one of the biggest of all time. Doesn't make sense.

(Reply to this)
TheAnswerMVP2001
TheAnswerMVP2001 writes:
on Apr 23 2007 08:54 PM

It will easily make that up and then some. I say it will surpass Dead Man's Chest and that made like 1 billion!

(Reply to this)
kishor197
kishor197 writes:
on Apr 23 2007 09:21 PM

Its not like Superman Returns... it will probably make back its money in 10Days... (worldwide gross)

(Reply to this)
Ron_Burgundy
Ron_Burgundy writes:
on Apr 23 2007 10:18 PM

The scariest part in that whole article was reading that they spent 100 mil on The Holiday. WTF? Who saw that? Anyone? Bueller?

(Reply to this)
calbear526
calbear526 writes:
on Apr 23 2007 11:15 PM

In reply to this comment (#862527)
[b]HALO[/b]
You are insane if you REALLY think that Halo packs the same mass appeal that say...Evan Almighty has.

Let's say that there are twenty million gamers that play the game and will go see the movie (this number is hugely inflated to show you just how silly the assertion that Halo will automatically outdo Evan). Let's say they ALL go see the film...that's 200 million dollars box office at $10 each. Nobody outside of the gamers gives two craps about Halo...seriously. There's no way that there are 20 million Halo game owners in the US. You see? It's not like each ticket to the Halo film will cost the same as a game disc.

Meanwhile, nobody has to be sold on Steve Carrell, animals or the concept of taking their family to a film targeted at the family unit.

There's sound economic reasoning behind the decision to back off the Halo film franchise...it's a loser if its got a massive budget.


(Reply to this)
empoor
empoor writes:
on Apr 24 2007 12:38 AM

Euh.. You completely forgot "War and Peace" in your whole article?! Sloppy.

(Reply to this)
necron91
necron91 writes:
on Apr 24 2007 05:40 AM

In reply to this comment (#862532)
i believe that project cost $500 million (inflation adjusted) to make alone...

(Reply to this)
Samwise Gamgee
Samwise Gamgee writes:
on Apr 24 2007 06:33 AM

In reply to this comment (#862531)
I am not a gamer and I would DEFINITELY see Halo when it comes out, and of just my friends, I can name fifteen others like me, and I live in Iowa. Peter Jackson alone carries a fan base with him as big as that of Halo. King Kong was a success because of Jackson. I'll bet a Halo movie would outsell King Kong by at least fifty million domestically and over a hundred million worldwide.

(Reply to this)
selke99
selke99 writes:
on Apr 24 2007 07:16 AM

This movie has the potential to be in the top 3 of domestic gross movies or possibly even passing Titanic.

(Reply to this)
Prosper761
Prosper761 writes:
on Apr 24 2007 07:53 AM

Imagine if that money was spent on AIDS or cancer research. America's values are sorely out of whack.

(Reply to this)
Merlin235
Merlin235 writes:
on Apr 24 2007 08:15 AM

In reply to this comment (#862537)
That argument makes no sense. Without spending money on making movies, the studios wouldn't make any money as a business, and thus have no money to spend on Cancer Research.

(Reply to this)
Vitamin M
Vitamin M writes:
on Apr 24 2007 08:23 AM

AIDS and cancer aren't very entertaining...but then again neither was The Holiday...and that movie only had a death rate of like 10% of the audience...the rest of us maraculously survived.
So yes I agree. Next time someone feels like making a movie with Cameron Diaz or Jude Law they should instead give that money to cancer research.


(Reply to this)
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