IGN.com|AskMen.com|Rotten Tomatoes|GameSpy|FilePlanet|TeamXbox|CheatsCodesGuides|GameStats|Direct2Drive
RottenTomatoes.com
Register | Log In | What is RT?
Home Movies DVD Celebrities News Critics Trailers & Pictures The Vine Forums
Features | Columns | Guides
RT Search Powered by Google
 
RT News / Columns / Box Office
Box Office Guru Preview: Just What Moviegoers Want, Another Nic Cage Action Flick
by Gitesh Pandya | April 26, 2007
Blog Article | Discuss Article
For the fourth consecutive weekend, four or more new wide releases will cram into multiplexes trying to get at their piece of a dwindling box office pie.

Nicolas Cage targets his second trip to the top spot this year with the action film "Next," rival actioner "The Condemned" counters with Stone Cold Steve Austin in the lead, horror fans get yet another creepy tale with "The Invisible," and Jamie Kennedy goes for some laughs with "Kickin' It Old Skool."

Mostly garbage titles were programmed into this weekend's menu since any studio with a decent film would not risk getting crushed on the second weekend by the webslinger sequel. Including these newest films, the first four months of 2007 boasts 64 wide releases hitting the marketplace, up slightly from last year's 60 but up sharply from the 42 over the same period in 2005. With a mass quantity of weak April films, look for the North American box office to plunge to its lowest point of the year this weekend during what is essentially the calm before Sandman's storm hits next Thursday night at midnight.

Following his Marvel Comics hit "Ghost Rider," Nicolas Cage once again plays the action hero card with the sci-fi thriller "Next." The PG-13 film finds the Oscar winner playing a man with the ability to see into the future who is called in to foil a terrorist plot before it happens. Directed by Lee Tamahori ("Die Another Day," "Along Came A Spider"), "Next" has the advantage of having the most screens and the most starpower of any new release this weekend. Plus with current films rotting away quickly (9 of the 16 holdovers in the Top 20 last weekend plunged by more than 55%), competition will not be too fierce. Paramount has been giving "Next" a decent amount of marketing, that is for a film being dumped into the final weekend of a month starting with the letter A. In almost any other time of year this would get clobbered, but given the current alternatives it will make for the only reasonable choice for many moviegoers. Hence, a number one opening by default and quite possibly the weakest one of the year. Crashing into over 2,500 theaters, "Next" could reach the top with around $13M.


Cage and Biel required an escort when exiting the "Next" premiere.

"The Condemned" offers a reality show idea not likely to be on any network's fall schedule. In the weekend's sole R-rated film, death row inmates duke it out to the death in order to avoid being executed, all while television cameras capture every brutal moment. World Wrestling Entertainment head Vince McMahon produces behind the scenes while former superstar grappler Steve Austin stars in front of the camera. Other WWE stars who headlined recent feature films include Kane in last May's "See No Evil" ($4.6M debut) and John Cena in last fall's "The Marine" ($7.1M bow). Both films averaged less than $4,000 on their opening weekends. Young men will make up the only audience segment for the new Lionsgate title and "Next" will provide some direct action competition. Still some hardcore wrestling fans will turn up to theaters since a movie ticket will be cheaper than ordering a pay-per-view event. But overall, prospects seem bleak. "The Condemned" will attack 2,310 theaters and may end up with $6M.


Steve Austin and some unfortunate soul in "The Condemned."

As if moviegoers don't have enough scary films to choose from, Buena Vista offers up one more with the supernatural thriller "The Invisible." The PG-13 film follows a high school student whose spirit wanders after a brutal accident. Fright flicks have been flopping left and right recently and there is no reason to believe that this one will turn things around. The marketing volume has been stuck on low as this remake of a Swedish pic is more of a spring cleaning film tossed into the marketplace hoping to be forgotten soon. With no starpower, there will be almost nothing driving in traffic. "The Invisible" will appear in over 2,000 theaters this Friday, but might only collect roughly $5M.


One of them is "The Invisible."

Jamie Kennedy headlines the new comedy "Kickin' It Old Skool" playing a 1980s breakdancer that falls into a coma and awakens two decades later to a much different world. Yari Film Group is targeting teenagers with this PG-13 pic which essentially offers the same laughs as the comedian's 2003 film "Malibu's Most Wanted." That modest hit bowed in late April to $12.6M from 2,503 theaters on its way to a $34.4M domestic final. "Skool" does not have a big studio marketing push behind it but it may grab the attention of some young dudes killing time before Peter Parker busts into theaters. DVD is where most people will find this one. Breaking into 1,600 theaters, "Kickin' It Old Skool" could find itself with around $5M over three days.


Jamie Kennedy and Webster kick it "Old Skool."

Among holdovers, two-time champ "Disturbia" will find it difficult to hold onto its crown given the arrival of Nicolas Cage. But Paramount won't care as it should still claim the number one film for the fifth consecutive weekend. A 40% decline would give the Shia LaBeouf pic about $8M for the frame and a healthy $51M after 17 days. The Anthony Hopkins-Ryan Gosling thriller "Fracture" has been well-received and competition is not too fierce so a 40% drop could be in order as well. That would leave New Line with $6.5M and a ten-day tally of $21M.


LAST YEAR: Three new flicks topped the charts led by the family comedy "RV" starring Robin Williams which opened at number one with $16.4M. The Sony hit enjoyed stellar legs and went on to collect $71.3M. Universal followed in second with the 9/11 thriller "United 93" which debuted in half as many theaters with $11.5M. The critically acclaimed pic went on to gross $31.5M. Buena Vista's gymnastics film "Stick It" bowed in third with $10.8M on its way to $26.9M. Rounding out the top five were "Silent Hill" with $9.3M and "Scary Movie 4" with $7.8M. Also opening was the spelling drama "Akeelah and the Bee" with a weak $6M leading to a $18.8M final for Lionsgate and its promotional partner Starbucks.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Related Items
Celeb: Nicolas Cage
Ryan Gosling
Shia LaBeouf
John Cena
Vince McMahon
Jamie Kennedy
Lee Tamahori
Robin Williams
Anthony Hopkins
Steve ("Stone Cold") Austin
Movie: Silent Hill
Akeelah and the Bee
United 93
Ghost Rider
See No Evil
Stick It
The Marine
The Invisible
Fracture
The Condemned
Kickin' It Old Skool
Disturbia
Scary Movie 4
RV
Next
Along Came a Spider
Die Another Day
Malibu's Most Wanted
Bookmark and Share
Comments (1-6 of 6 posts) | Reply
SplendidIsolation writes:
on Apr 26 2007 06:41 PM

Well, no distractions this weekend. Looks like I can get some work done before all hell breaks loose next weekend.

(Reply to this)
Samwise Gamgee writes:
on Apr 26 2007 08:14 PM

and I can catch Hot Fuzz the weekend before I screw everything else for about 4 showings of SM3.

(Reply to this)
287336
badmoviecritic writes:
on Apr 27 2007 06:59 AM

[b]hrm[/b]
well..here is what i would say to this weekend's crop of new movies..

NEXT!


(Reply to this)
326063
frogleg writes:
on Apr 27 2007 08:11 AM

Have you guys seen the trailer for that Next? What's up with his hair in that?!

(Reply to this)
SplendidIsolation writes:
on Apr 27 2007 08:21 AM

In reply to this comment (#862936)
I think he`s giving it his all to outdo Tom Hanks` hair in The Da Vinci Code. Either way, it still doesn`t bother me as much as the part in the trailer when he avoids the sniper bullet by dancing (or whatever he was trying to do there).

(Reply to this)
408335
Gimy writes:
on Apr 27 2007 08:41 AM

i was interested in seeing the Cage flick until some scenes show his homage to Tom Hanks' hair from the da vinci code...looks ridiculous. no good movies are out anyway, they're all rip offs of older movies. Disturbia is a rip of Rear Window and The Invisible rips off Ghost. with all these remakes, redos, ripoffs and prequels...its a shock when an actual original theme comes out.

(Reply to this)
Read More Comments
Page | 1
Post Your Comment
You must be registered to post comments. Login or Register.
Related Links
Nicolas Cage
  • Pictures
  • News
  • Filmography
  • Forum
Related Articles
  • Weekly Ketchup: Plans For Venom, Marvin The Martian, X-Files, And More 50
  • Nicolas Cage and John Carpenter are Scared Straight Opens in new window 5
  • A Valley Girl Remake -- With a Twist Opens in new window 0
  • Herzog's Bad Lieutenant Grows Opens in new window 2
  • Nicolas Cage, Pierce Brosnan See Polanski's Ghost Opens in new window 2
  • First Look at Cage's Bangkok Dangerous! Opens in new window 1
  • Astro Boy Picks Up Distribution, Adds to Voice Cast Opens in new window 0
  • Eva Mendes in Negotiations for Bad Lieutenant Opens in new window 10
  • Herzog Shrugs Off Ferrara's Bad Lieutenant Complaints Opens in new window 7
  • RT on DVD: National Treasure 2, Diary of the Dead, Plus Salo News! 14
Most Discussed
  • Total Recall: Star Wars - The Tomatometer Strikes Back 95
  • What The Hell Happened To Wesley Snipes? 88
  • Harry Potter and the Half-Blood Prince Pushed to 2009 55
  • Box Office Guru Wrapup: The Bat Finally Falls While Tropic Triumphs 54
  • RT Picks Our All-Time Favorite Movies 51
  • Review Revue: Tropic Thunder, Vicky Cristina Barcelona, Clone Wars and Mirrors 31
  • RT on DVD: Watch Terminator, Scorpion King 2 Exclusive Clips! 27
  • Critics Consensus: Tropic Thunder Is Certified Fresh 23
  • Exclusive: Sneak Peek at Coraline! (Video #5) 23
  • Exclusive: Sex Drive Red Band Trailer and Images 18
Latest News
  • RT on DVD: Watch Terminator, Scorpion King 2 Exclusive Clips! 27
  • RT Counts Down the Best-Reviewed Theater Movies of all Time! 0
  • Box Office Guru Wrapup: The Bat Finally Falls While Tropic Triumphs 54
  • Weekly Ketchup: Kung Fu Panda 2, Wheel of Time and more 18
  • Review Revue: Tropic Thunder, Vicky Cristina Barcelona, Clone Wars and Mirrors 31
  • Exclusive: Sneak Peek at Coraline! (Video #5) 23
  • Exclusive: Sex Drive Red Band Trailer and Images 18
  • Critics Consensus: Tropic Thunder Is Certified Fresh 23
  • Harry Potter and the Half-Blood Prince Pushed to 2009 55
  • RT Picks Our All-Time Favorite Movies 51
Latest Interviews
  • Video Exclusive: Maria Bello, Brendan Fraser and the Mummy 3 Cast Talk to RT 13
  • RT goes behind the scenes on Stargate: Continuum 4
  • Starship Troopers' Casper Van Dien Shares His Five Favorite Films 48
  • RT Interview: Philippe Petit on Crossing the Twin Towers on a Wire 2
  • RT Interview: David Duchovny on The X-Files, Californication and Directing 11
  • RT Interview: Ben Barnes on Taking on the Journey of Prince Caspian 1
  • RT Interview: William Moseley on His Last Narnia Adventure in Prince Caspian 2
  • RT Interview: Jack Black on Kung Fu Panda 6
  • RT Interview: Skandar Keynes on the Action Challenge of Prince Caspian 2
  • RT Interview: Anna Popplewell on a Different Side to Narnia in Prince Caspian 11
Latest Features
  • RT Counts Down the Best-Reviewed Theater Movies of all Time! 0
  • Exclusive: Sneak Peek at Coraline! (Video #5) 23
  • What The Hell Happened To Wesley Snipes? 88
  • 20 CGI Classics - From T2 to Batman Begins to WALL-E 121
  • RT's Trailer Analysis: Harry Potter and the Half-Blood Prince 102
  • Kim Newman's Guide to The X-Files 12
  • Picture Show: The Best Costumes of Comic-Con 2008 33
  • Watching the Watchmen Trailer: A Detailed Analysis 108
  • Exclusive: Ben Burtt's WALL-E Sound Masterclass 1
  • Exclusive: The Storyboards of WALL-E 6


About| Site Map| Help| RT To Go| Contact Us| Critics Submission| Linking to RT| Licensing| Movie List| Celebs List| Newsletter

IGN.com | GameSpy | Comrade | Arena | FilePlanet | ModCenter | GameSpy Technology
TeamXbox | Planets | Vaults | VE3D | CheatsCodesGuides | GameStats | GamerMetrics
AskMen.com | Rotten Tomatoes | Direct2Drive


By continuing past this page, and by the continued use of this site, you agree to be bound by and abide by the User Agreement.
Copyright 1998-2008, IGN Entertainment, Inc. About IGN | Support | Advertise | Privacy Policy | User Agreement | Subscribe to RT's XML feed! IGN RSS Feeds
IGN's enterprise databases running Oracle, SQL and MySQL are professionally monitored and managed by Pythian Remote DBA
Certain product data ©1995-present Muze, Inc. For personal use only. All rights reserved.