Families ruled over the Easter holiday frame as the G-rated laughs of the Dr. Suess toon Horton Hears a Who once again proved to be the most popular game in town. The Fox hit spent a second week at number one and fended off competition from a handful of new films. Among the new releases, films with multicultural casts delivered the most impressive averages.
North American film fans heard the call of the elephant and stampeded to the box office to see the animated Dr. Seuss pic Horton Hears a Who, which enjoyed the largest opening weekend of the year so far.
Moviegoers went back in time and powered the prehistoric adventure 10,000 B.C. to the top spot at the North American box office making it the latest film panned by critics to shoot straight to number one with the paying public.
Will Ferrell scored another number one hit but attracted smaller-than-expected crowds to his new basketball comedy Semi-Pro leading the North American box office to slump to its worst showing in three months.
Tween girls sacked the competition over Super Bowl weekend as the music pic Hannah Montana & Miley Cyrus: Best of Both Worlds Concert shattered records and opened at number one at the North American box office.
Moviegoers chose an army of spoof comedians over an aging one-man killing machine as Meet the Spartans outgunned Sylvester Stallone's Rambo to claim the number one spot in a close race at the North American box office. Both new releases walked away with solid performances and should become moneymakers.
Senior citizen superstars grabbed control of the North American box office as the end-of-life tale The Bucket List starring Academy Award winners Jack Nicholson and Morgan Freeman opened nationally after a limited run and took over the number one spot.
Moviegoers continued to rush to the multiplexes to catch up on holiday holdovers as the North American box office kicked off 2008 with robust ticket sales that were led by mostly the same movies from last week.
The first frame of 2008 brings only one new release which means the North American box office should be ruled mostly by holiday holdovers. The horror picture One Missed Call will give fans of scary movies something new to nibble on.
The final frame of 2007 saw moviegoers rush out and catch up on holdovers as last weekend's biggest hits remained atop the charts. The Disney adventure sequel National Treasure: Book of Secrets held steady at number one for the second straight time grossing an estimated $35.6M.
With the holidays making every day a Saturday at the multiplexes, studios are enjoying brisk business at the box office with the marketplace getting even more competitive thanks to three new releases that opened wide on Tuesday, Christmas Day.
A wave of new product hits the marketplace at a time when exciting films are desperately needed to end the current box office funk. The science fiction thriller I Am Legend leads the way but will be joined by the family comedy Alvin and the Chipmunks and the romantic comedy The Perfect Holiday.
New Line hopes to breathe some life into the North American box office with the launch of its pricey adventure film The Golden Compass which stands as the frame's only new wide release. Directed by Chris Weitz (About a Boy), the PG-13 film aims to capture a large crowd including the family audience and fans of sci-fi and fantasy.
Only one new film ventures into wide release. Studios typically avoid opening worthwhile pics during the weekend after the Thanksgiving frame since moviegoing subsides and holiday shopping becomes a bigger national priority. Overall ticket sales tumble by 40-50% from the previous frame and holdovers usually lead the way.
The box office bounced back over the long Thanksgiving holiday weekend as moviegoers spread their dollars across a wide variety of films which collectively helped to bring the marketplace back to life after a mostly uneventful fall season. Disney led the way with its new family pic Enchanted, which ruled the multiplexes.
Paramount reigned supreme at the North American box office as its animated adventure tale Beowulf seized the number one spot in its opening weekend while the studio's other toon Bee Movie finished in second place in its third frame.