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Seriously, there isn't much of a use for them. Sure, when you put cash on them you can't exchange them for cash, you gotta use that card in that store and no where else. So why not give money as gifts? If you're really gonna give a gift card, then you should give money. Because maybe I got better things to do with 50 bucks then spend it in BestBuy. Maybe I need new clothes or something.
And Gift Cards usually have no benefit to the consumer either. Unless its BestBuy, they have a Gamers Gift Card which if you look on the back of the case, there's a 5 dollar off any game thats 20 bucks or more. I usually take a stack of 10 with me to the register, put a penny on each. And throw the cards away. The only thing I need is what is on the back.
But what I was really thinking, about these horrible gift cards. Is that, there's a big way to screw over the consumer with them. And since all consumers are basically dumb to buy gift cards in the first place. Here's my evil idea on how to make Gift Cards more worse then they are.
First, set an Expiration Date. Thats right! If you don't use it within 3 months, it will expire. Meaning how much whoever put on that gift card will be lost and that store just made 100% profit. Thats not even the most evil part.
Since we're setting up expiration dates on the gift cards. And gift cards are in high demand around the christmas time. Right after christmas and maybe a month or two as well. Rise your prices. Make your video games 3 bucks more. You're movie 2 bucks more and so on. Rise all the prices in your store.
And leave it like that for those couple months. Until all those gift cards that were purchased expire. Yes. All the people with gift cards will HAVE to spend their card on something that is more expensive here, then somewhere else. And have no choice because they can't exchange it for money.
So all the people who had to get gift cards will be buying your stuff and you'll be getting profit on top of it. Sure, people will bitch. But like I said consumers are dumb. They would of given money in the first place.