It's hard not to see parallels between this and the other overblown on special effect, thin on plot and devoted of any taste disappointment of a franchise.
Indeed, Transformers follow very closely the fate of Star Wars prequels:
First movie was highly anticipated yet turned out a huge flap. Second movie was anticipated on a much lesser scale and mostly because people wanted to believe it can fix all the mistakes of the previous one. And of course, it turned out even worse - border line unwatchable.
So at this point, both then and now, only one question can really be brought to attention: What Were You Expecting???
It's exactly the same movie as all the others: loud, stupid, tasteless, unnecessary.
And of course it will sell well, because people who learn NOTHING would still go see it in the theaters and send their hard earned money into Bay's wallet to pump his already overblown man-child ego. So he could persuade studio to make three more of those.
Set to revolutionized the industry and push it forward, it ironically did the exact opposite. Introducing gimmicks and plot stagnation as a standard for movie making.
Unlike Titanic, which was powered by Cameron's personal fascination with oceans and history, this was powered by exactly two things: money and desire to push George Lucas out of his chair of visual effect revolutionary. Which he stopped being after 80's ended.
This movie almost scares me, as it is such a soulless machine of exact calculation of how to sell well.
Everything is almost analyzed through a computer - you have a perfectly marketable for both children and adults aliens living in a cartoon harmony, with big Disney'ish eyes and cute kitty noses for young ones, and full lips and erotic bodies for the grownups.
A stereotypic bad guys, divided by such clear line that a blind man could see it, so everybody could hate them right away.
And a by-the-book love story of interclass attraction, which never fails to sell well.
Instead of making a great movie that could sell decent, Cameron made a decent movie that MUST sell great.
I spent about 20 minutes trying to construct some elaborate witty mocking of this movie, yet eventually gave up.
It's clear that not a single effort at any stage of production was put into this mess, so why should I bother either.
Instead, I'll just list some of the adjectives that came to my mind while watching this torture of a movie, ahem: