Wrote his first script at the age of 14. Joined the advertising industry after finishing architecture; started work with Ogilvy & Mather's film department in 1993. Joined Highlight Films as the company's director in 1997. Set up the Ad Film Division for the family's company Ramesh Deo Production in 2000. Left advertising and made his debut as a filmmaker with the movie Game (2011). Post Delhi Belly's (2011) success, he chose to direct 24 first aired in 2013 on Colors channel.