Authored his first book Main Aur Woh at the age of 17. Started his career in advertising with Ogilvy & Mather, Delhi. Made his debut as a lyricist with the film Lajja (2001). Was named the Young Global Leader by the Forum of Young Global Leaders, an affiliate of the World Economic Forum, in 2006. In 2013, became the first Indian to edit the Gunn Report, a global index of creative excellence in advertising. Became the first Asian to chair the Titanium & Integrated Lions Jury 2014 at Lions Advertising Festival. Received a Special Lifetime IMT-Community Award at the Annual Convocation 2015 organised by Institute of Management Technology, Ghaziabad. Won the Padma Shri, India's fourth highest civilian award, in 2015. Is the Chairman, McCann Worldgroup Asia Pacific. Has worked for one of the biggest malnutrition-related social campaigns in India, led by the ministry of women & child development, Kuposhan Bharat Chodo.