Took modeling classes as a child. For a time, he worked with his dad and grandfather in the real estate business. Made TV debut in December 2009 on MTV's reality show Jersey Shore. Dated fellow Jersey Shore castmate Sammi "Sweetheart" Giancola. Book deal was announced in early 2010 to cowrite, along with Jersey Shore comrade Jenni "J-Woww" Farley, a how-to guide titled Never Fall in Love at the Jersey Shore. In 2011, he entered the world of fashion with the launch of Jersey Laundry, a line of designer T-shirts.