Quit college after one year after she was offered a role in the Teen Patti (2010), her debut film. Producer Ambika Hinduja offered her the maiden role of her career when she saw a photograph of hers on her brother's Facebook account. Rejected a Yash Raj film to work in Aashiqui 2 (2013), a movie propelled her into overnight fame. Made her singing debut with the song "Galliyaan" in the movie Ek Villain (2014). Won the Global Indian Music Academy Best Celebrity Singer Award in 2015 for singing "Galliyan." Turned designer with the launch of her fashion line Imara in association with Amazon in 2015.