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as Betty Lou Spence
as Cyrus Waltham Jr.
as Adela Van Norman
as Adela Van Norman
as Mrs. Van Norman
as 1st Welfare Worker
as 2nd Welfare Worker
as Newspaper Reporter
as Yacht Cabin Boy
Critic Reviews for It
This 1927 feature is a routine story of a salesgirl smitten with the department-store heir, yet Bow gives it a champagne fizz.
It's immediately apparent why [Clara Bow] was so beloved.
This film alone serves as ample explanation for why Clara Bow will forever remain a Hollywood legend.
Bow does have "it." Her presence is magnetic, embodying the franticness of a frantic era. Watching It you're sorry again that the Jazz Age had to come to an end.
Audience Reviews for It
Elinor Glyn, writer of risque romantic fiction in the early twentieth century, adapted her own story, appears as herself at The Ritz, and produced this picture. "It" is not just sex appeal. It is hard to define. One title card in this flick says It is, "self-confidence and indifference as to whether you are pleasing or not." The soundtrack is bouncy jazz age fun. There are quite a few title cards providing dialog, but they are brief and full of amusing figures of speech from the '20s. Clara Bow is Betty Lou, a girl of the era who is bursting with energy. She becomes infatuated with her department store boss Cyrus Waltham, played by Antonio Moreno. His bug-eyed nervous friend Monty (Austin) has been reading about "It" and decides Betty has It. Betty pretends to date Monty to get closer to Mr. Waltham, but it takes him awhile to notice her as he is attached to snooty blonde Adela (Gadsden). Eventually Betty and Cyrus have a date at the amusement park, which was a treat to observe. Complications arise when Betty tries to help her single mother roommate by preventing social workers from taking the baby. Monty is fooled and blabs to Cyrus that Betty is an unwed mother. On a yachting trip she toys with Cyrus for treating her like a bought woman. She pretends to be French. The picture quality looks good and there are lots of laughs. Later this sort of storyline would be recycled ad infinitum, however it is nice to see this early example truly from the female perspective with the fascinating Clara Bow as the star.
This is an interesting romantic drama, which gives you a sense about relationships in the time period, but it is a predictable love story. There are some funny moments, but the movie could have been better.
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