99 francs (2007) - Rotten Tomatoes

99 francs (2007)

99 francs (2007)





Critic Consensus: No consensus yet.

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Movie Info

A perceptive and pointed satire of the advertising world set in 2001 Paris, where a disillusioned and suicidal creative dynamo (played with imaginative elan by Jean Dujardin) finds himself deep in the throes of personal and professional crises. Jocelyn Quivrin, Vahina Giocante. Directed by Jan Kounen, who cut his teeth in the advertising business. Kounen co-wrote the script with Nicolas & Bruno, who adapted the best-selling novel by Frederic Beigbeder.

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Jean Dujardin
as Octave Parango
Nicolas Marie
as Alfred Duler
Dominique Bettenfeld
as Jean-Christian Gagnant
Antoine Basler
as Marc Maronnier
Fosco Perinti
as Giovanni
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Critic Reviews for 99 francs

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Audience Reviews for 99 francs


A bleak insight into the high-stress, low-self-control industry of the big global advertising rat-race, shown as driven by cocaine. The visuals are evocative and the segmented timelines tight, but I just could not agree with a lot of the stuff portrayed. As the movie is essentially a downer, about being too high. The last segment was an interesting plot twist-untwist though.

Aaron Chuah
Aaron Chuah

The story of a man who has everything but doesn't want it, who falls in love but doesn't realize it it until it's gone and who doesn't understand happiness until it's too late. The story has been told before but not in this way. Filming the whole thing as a commercial is just genius.

Marilena Georgiadou
Marilena Georgiadou

The most visually stunning movie I've seen. I had to watch it twice because I couldn't pay attention to the subtitles the first time. I was too busy admiring how it was shot.

Matt Dartnell
Matt Dartnell

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