99 francs

2007

99 francs

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User Ratings: 6,305
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Movie Info

A perceptive and pointed satire of the advertising world set in 2001 Paris, where a disillusioned and suicidal creative dynamo (played with imaginative elan by Jean Dujardin) finds himself deep in the throes of personal and professional crises. Jocelyn Quivrin, Vahina Giocante. Directed by Jan Kounen, who cut his teeth in the advertising business. Kounen co-wrote the script with Nicolas & Bruno, who adapted the best-selling novel by Frederic Beigbeder.

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Critic Reviews for 99 francs

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Audience Reviews for 99 francs

  • Jun 18, 2008
    Really creative and entertaining direction.
    Emile T Super Reviewer
  • Jun 06, 2008
    Et bien ... par où commencer? Tout d'abord, mon collège semble avoir bien aimé le film malgré tout, ce qui n'est vraiment pas le cas pour moi. Je ne m'attendais à rien de ce film, et devinez quoi? De la magie c'est produit... j'ai rien eu! Il y a des petites choses à comprendre par-ci par-là. Par exemple que la drogue et l'abus du sexe peuvent gâché une vie. Il y a beaucoup de moment psychédéliques qui suivent les moments où Octaves prend de la cocaïne. À tous les 5 à 10 plans de vie, nous sommes demandé à nous remettre en contexte. Est-il revenu dans la passé? est-ce réel? est-ce le choix qu'il regret de ne pas avoir fait? Tout ça me rend fou! De plus, sans avoir lu le livre, je crois qu'il aurait du mettre plus d'emphase sur le problème d'Octave. Octave a le mal de vivre, il n'aime pas sa vie. J'aurai vraiment aimé mieux voir Octave qui s'acharne plus à vouloir quitter son emploi et ruiner l'entreprise, du moins la mettre plus dans l'eau chaude. De plus, le titre du film n'as vraiment rien à voir. Et le slogan "Tout s'achète" non plus. Quoi qu'on peut déduire que le bonheur d'une personne ne s'achète pas, mais ... rien de plus. Vraiment décevant. Alors ... à vous de juger! Si vous avez lu le livre et apprécié, allez-y. Sinon ... si vous n'aimez pas les film français comme moi, n'y penser même pas!
    Marc-André B Super Reviewer
  • Apr 05, 2008
    <div align=center><b>99 FRANCS (2007) directed by Jan Kounen starring Jean Dujardin, Jocelyn Quivrin, Patrick Mille</b></div><p><div align=justify>Its quite surprising to think that <i>99 Francs</i> is only the first adaptation of Frédéric Beigbeder's material into a long feature. In less than ten years, the man became a cult figure in litterature and Ive been wanting to see a film based on his writings for quite some time. For those who dont really know him, well, Beigbeder is kind of a mix of Boris Vian and Charles Bukovski and in the case of <i>99 francs</i> it wouldnt be too much to add a little of Chuck Palahniuk and maybe even Brett Easton Ellis. Its quite something. To many people <i>99 francs</i> is the ultimate Beigbeder novel, it is pretty intense indeed but not my personal favorite of his.<p>Octave, Beigbeder's alter ego, is a shallow, hateable, selfish, drug addict and pervert publicist. He's really self-centered and doesnt care about anyone else but him. He is the one who decides what will be cool in two months and embrasses it. Things are about to change, Octave is on the verge of a breakdown, he is working on a publicity campaign for some type of yogurt, but does too much drugs for his own good. Its almost a wonder if he does it cause he likes it or simply cause he thinks it makes him look cool. He meets a young lady, gets her pregnant and ditch her only to realize he might have been in love with her. He takes more drugs, doesnt care for his job, pays a prostitue to spend some time with him, but nothing sexual. That's Octave's life, he lives it to the fullest and goes a bit too far.<p><i>99 francs</i> takes a satirical tone and for that very reason it's always over-the-top. Even though it could be sold as a comedy, its so much more than that. Its kind of a critic on materialism but also about how disgustingly overpaid all those people are for not really doing anything. Beigbeder knows his subject cause he was a publicist for ten years.<p>Jan Kounen directs, and Im glad he didnt hire Vincent Cassell again to play Octave. Kounen is responsible for the cool cop flick <i>Dobermaan</i> and the messed up western <i>Renegades</i>, both starring Cassell. Once again he goes very stylish, he fits in Beigbeder's universe pretty well and manages to put into images what seemed to have been impossible without style. Jean Dujardin is Octave. Far from is more comedic characters from <i>OSS 117</i> or <i>Brice De Nice</i>. He does very well with the material, growing is hair to look more like Beigbeder himself. He is intense and shows so much more talent than I ever knew he had. He carries the film perfectly and does manage to look sick when he needs to.<p><i>99 francs</i> is not really comparable to the book, especially the ending. There is a nice touch here, with some sort of last temptation sequence, its pretty clever and does feel like the ending of Martin Scorsese's <i>Last Temptation of the Christ</i>. Plus, it makes so much sense cause all along the film there are some subtle references to the character thinking of himself as a God-like figure.<p>I was afraid to be disappointed with this one but in the end, its quite faithful to the book I loved, I mean in tone, the rest could have been altered and it wouldnt have bothered me. I highly recommend it to people who know Beigbeder's work, and to the others, I say start reading.</div>
    Hugo S Super Reviewer

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