99 francs - Movie Reviews - Rotten Tomatoes

99 francs Reviews

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½ August 16, 2015
An interesting take on the marketing industry and curious way to critic it. Decent adaptation of Beigbeder's book and a breath of fresh air for the French cinema.
½ May 25, 2014
Pretty cool film-making which still could stand today. A bit loaded with cynicism and anti-consumerism but of course this was a French movie after all.
½ September 3, 2013
A strange, disturbing but a the same time good movie about the world of advertisement. Dujardin is excellent.
August 9, 2013
Psicodélica y de critica social. Cine francés tenía que ser.
February 21, 2013
Long and so much "traditional ending, but we'd like to hate it/him. However it is impossible.
January 9, 2013
Brilliant movie based on Beigbeder's novel.
January 4, 2013
Octave Parango (Jean Dujardin) a succesful copywriter works for the advertising agency Ross & Witchcraft, hoovers cocaine, attends parties, hangs with prostitutes and enjoys his status as a consumermind manipulator together with his Art Director Charles 'Charlie' Dagout (Jocelyn Quivrin). His life seems to be an endless party, not without hangovers
though and bad trips, but the selfish and cynical Octave has no regrets. Not until he starts dating the stunning Sophie (Vahina Giocante), a trainee at R&W and his first ever long-time relationship. On top of his personal problems, there is also work for a very choosy customer - Madone, a yogurt manufacturer. He is getting closer and closer to the edge both healthwise and workwise and eventually he wants nothing but revenge on the advertising industry...

"99 Francs" is originally a 2000 novel by French writer Frédéric Beigbeder based on his experience in advertising. Shortly after the book's initial release Beigbeder was fired from his advertising job after his employers read the novel. In the hands of director Jan Kounen ("Dobermann") this satire on the modern advertising industry is dynamic, crazy, dark, animated, funny, kind of true (if you ever worked in the ad industry...) and trippy/drug infused. We see as well religious references, as normally advertising and branding are compared to being a religion and the border between reality and fiction is mixed in a clever and funny way througout the movie. The movie is more or less made like a gigantic commercial with an enormous amount of information packed into the frame. The movie almost bursts out of the screen with messages, hints, references, thoughts, critique and attacks on the industry. I like Kounen´s different and intriguing shooting techniques, scene structure and the camerawork. And Jean Dujardin is great as Octave. Love the scene when Octave ends up in a dubbed commercial during a drugtrip. In a way I reckon you need to have been part of the advertising industry as myself, to fully enjoy this cynical view/opinion and as well to have the knowledge of the crazy world of advertising..
½ September 1, 2012
a very well done movie about nothing.
August 19, 2012
The epitome of downward spiral..trippy, intoxicated, entertaining and disturbing.
½ July 4, 2012
A bleak insight into the high-stress, low-self-control industry of the big global advertising rat-race, shown as driven by cocaine. The visuals are evocative and the segmented timelines tight, but I just could not agree with a lot of the stuff portrayed. As the movie is essentially a downer, about being too high. The last segment was an interesting plot twist-untwist though.
July 4, 2012
i didn't appreciate the always high-on-drugs Dujardin, i.e., not every successful copywriter or creative director is that way. everything else was ok and not an altogether unfamiliar ground in advertising.
½ June 6, 2012
This must be one of my favourite foreign films; charming, witty and even insightful dialogue, and entertaining direction that makes you laugh and weep, hopefully in the right order.
April 22, 2012
interesting story, really well made
½ April 13, 2012
gewoon zien, ik heb mij kapot gelachen
Van de regisseur van Doberman
½ March 10, 2012
So successful yet so depressed.
January 28, 2012
You have to read the novel first. The screen version does add some ingenuity and effects, but there are certain revelations only available in the novel.

However, the movie is a beautifully made flick, which does reflect the "soul" of the novel. Watch it, bastards :)
January 15, 2012
Awesome and underrated !

Très bon film inspiré du roman de Frederic Beigbeder.
½ December 28, 2011
A cool, slightly crazy look at the world of creative advertisement. A high-flying advertising executive spins in a vicious circle of drugs, girls, money and dull creative meetings with clients. Tired of his job he tries to find a way to quit, but just keeps getting promoted. Interestingly, the director tries to re-create the way of his thinking by drafting how the events should unfold, including the most bizarre option, that usually turns out to be the protagonist's nightmare and the real chain of events, that is often not much more 'normal'. The movie quickly grasps the attention and keeps the audience in the stream of the crazy action throughout the movie.
½ December 16, 2011
every directorial cliche known to man
16 12 2011
October 2, 2011
An honest movie that gets tangled up in what it tries to point out
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