Addiction Incorporated (2011)



Critic Consensus: No consensus yet.

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In the 1980s, Victor DeNoble was a research scientist at a major tobacco company, where he was tasked with finding a substitute for nicotine that would not cause heart attacks. He succeeded- but in the process, he proved something that the industry had been denying for years: that cigarettes were addictive. He also uncovered a new addictive ingredient- setting off a chain of events that still reverberates even today.In a true act of modern-day heroism, DeNoble took his findings to the people despite a strict confidentiality agreement, eventually testifying about his research in the infamous 1994 Congressional hearings with the seven heads of the major tobacco companies. An unprecedented alliance of journalists, politicians, attorneys, and whistleblowers achieved what was once considered impossible- the first ever federal regulation of the tobacco industry, which continues to have repercussions even today. -- (C) Official Site
PG-13 (for thematic material involving smoking and addiction, and for some language)
Documentary , Special Interest
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Critic Reviews for Addiction Incorporated

All Critics (25) | Top Critics (14)

While it's satisfying to see fat cats tamed by science and an enraged public, the movie misses the opportunity to sustain the pressure.

Full Review… | March 22, 2012
St. Louis Post-Dispatch
Top Critic

This straightforward documentary by Charles Evans Jr. is must viewing for anyone interested in public health and corporate ethics.

Full Review… | March 9, 2012
Minneapolis Star Tribune
Top Critic

Once it finds its footing in old-fashioned journalism, the film packs a wallop.

Full Review… | February 23, 2012
Boston Globe
Top Critic

"Addiction Incorporated" follows tobacco's journey downhill from respectability.

Full Review… | February 8, 2012
Chicago Sun-Times
Top Critic

Rather than relying only on archival footage and a parade of talking heads, Evans mixes it up with reenactments of episodes in the past. It's subtly unobtrusive and effective.

Full Review… | February 2, 2012
Washington Post
Top Critic

While its thoroughness is laudable, its pacing is deadly. And the events and attitudes depicted already have become curiously passe in less than a decade.

Full Review… | January 26, 2012
Philadelphia Inquirer
Top Critic

Audience Reviews for Addiction Incorporated


A documentary that goes back to late 70's, and the shows us the post doctoral student Dr. Victor DeNoble and his friend Paul C. Mele being both hired by Phillips Morris with the task to develop a nicotine substitute once they were getting to the conclusion that the nicotine was driving millions of people to a heart attack. With a term of secrecy signed by both scientists, and their research laboratory shut down, it took more than one decade for the tobacco industry secret to be revealed. It is worth watching.

Claudia Feitosa-Santana Hernandez
Claudia Feitosa-Santana Hernandez

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