Da 5 Bloods
On the Record
I May Destroy You
Forgot your password?
Don't have an account? Sign up here
Already have an account? Log in here
and the Terms and Policies,
and to receive email from Rotten Tomatoes and Fandango.
Please enter your email address and we will email you a new password.
We encourage our community to report abusive content and/ or spam. Our team will review flagged items and determine whether or not they meet our community guidelines.
Please choose best explanation for why you are flagging this review.
Thank you for your submission. This post has been submitted for our review.
Sincerely, The Rotten Tomatoes Team
A documentary that goes back to late 70's, and the shows us the post doctoral student Dr. Victor DeNoble and his friend Paul C. Mele being both hired by Phillips Morris with the task to develop a nicotine substitute once they were getting to the conclusion that the nicotine was driving millions of people to a heart attack. With a term of secrecy signed by both scientists, and their research laboratory shut down, it took more than one decade for the tobacco industry secret to be revealed. It is worth watching.
Sometimes well intentioned documentaries just don't live up to their ambitions. At times there is just not enough substance, the content is outdated or the morals overtake the message.
Addiction suffers a bit of all three. First, we all know smoking is very bad and that tobacco companies are deceitful and harmful. Second, this has been known for decades and there have been lawsuits galore in the very public eye. Lastly, the whistleblower has been uncovered. In fact there was a great movie about this with Al Pacino and Russell Crowe.
Addiction is entertaining and would have been educational 25 years ago. Today it seems a bit off place and with not much relevance. The message is still valid and perhaps the real value is the idea that companies can be truly evil. Doesn't matter that they are big tobacco or big oil. That is the real message.
Since the filmmaking is not great either there is really not a lot positive to say about addiction. I can't give it a worse rating since there is some marginal learning and it proves that the role of government in regulating detrimental commerce is important.
Superb documentary - don't miss it!
Of course this film is of particular interest to me because the subject relates directly to my work of the past eleven years. It also features one of my former coworkers (though glaringly omits mention of my current workplace). However, otherwise it is very complete in it's presentation of the recent history of the tobacco industry with respect to what they actually knew versus what they claimed to know about their product and addiction.
Alas, the pace of the film leaves much to be desired. As exciting as the information may have been to the public health community, it will provide very little for the average viewer. It also has the problem of not feeling very timely. Most of the information was breaking news 10 years ago, but as presented today it is both too soon and not soon enough to be particularly interesting.