Yeah, this is pure Elvis in another of his formula movies.
There really ought to be a genre entirely for the sixties musical dramas like these. Even Elvis knew they were pretty formula, meaning guy sees girl, guy courts girl, guy fights for girl, guy wins girl.
This is pure 60's nostalgia, so forget the RT rules of the road and find out how foolish life was like back then.
While not even attempting to be a serious film project, who cares? And Elvis, his acting is hopeless, but the setting is priceless as horrible dancing scenes and beach frolic contribute to a sheer look at what passed for films back then.
PS: give you a hint....the BiG screen always helps this kind of film, so do not expect much from your 32 inch hdtv.
Crazy friends and family chew dialogue with rediculous southern accents.
Another main reason to watch Elvis movies are Elvis ladies. This is Shelley Fabares third E-joint, but she's totally phoning it in. So's Elvis of course, but that's fair. She was much perkier in previous films.
Also, no real reason for this to be called "Clambake". Completely unnecessary and not-pivotal short song scene. It's not even a beach movie. "Blue Hawaii" was stupid too, but was excellently directed as a completely on-location Hawaiin travelogue. In between this film's studio scenes are drab and murky FLA beach shots.