Czech Dream

2004, Documentary, 1h 27m

25 Reviews 1,000+ Ratings

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Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations. Read critic reviews

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Movie Info

In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.

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Critic Reviews for Czech Dream

All Critics (25) | Top Critics (11) | Fresh (20) | Rotten (5)

  • Quote not available.

    November 17, 2011 | Rating: 4/5
  • Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

    November 9, 2007 | Rating: 1.5/4 | Full Review…
  • A small but droll big-box comedy.

    September 20, 2007 | Rating: 3/4
  • It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.

    September 7, 2007 | Rating: 3/4 | Full Review…
  • The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).

    September 7, 2007 | Rating: 3/5 | Full Review…
  • How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.

    June 15, 2007 | Rating: 4/5
  • Quote not available.

    November 17, 2011 | Rating: 4/5
  • Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

    November 9, 2007 | Rating: 1.5/4 | Full Review…
  • A small but droll big-box comedy.

    September 20, 2007 | Rating: 3/4
  • It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.

    September 7, 2007 | Rating: 3/4 | Full Review…
  • Czech Dream is much more than a sophisticated stunt. As the filmmakers lay bare the process of advertising. we become aware of the comprehensive strategies by which we as consumers are targeted.

    April 26, 2019 | Rating: 4/5 | Full Review…
  • an over-intellectual meditation on capitalism run amok, with cynicism the side note

    January 26, 2008 | Rating: 2.5/5 | Full Review…

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