Poster for Czech Dream

Czech Dream

2004, Documentary, 1h 27m

25 Reviews 1,000+ Ratings

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critics consensus

Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations. Read critic reviews

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Movie Info

In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.

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