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Critics Consensus: Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.
Critic Consensus: Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.
All Critics (24) | Top Critics (10) | Fresh (19) | Rotten (5)
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!
A small but droll big-box comedy.
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.
The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).
How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.
Eat your heart out, Michael Moore.
an over-intellectual meditation on capitalism run amok, with cynicism the side note
Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...
... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.
Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.
Some of this is hilarious, and some appalling.
It's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.
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