Czech Dream

2004, Documentary, 1h 27m

25 Reviews 1,000+ Ratings

critics consensus

Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations. Read critic reviews

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Movie Info

In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.

Genre:

documentary
Original Language:

Czech
Director:

Vit Klusak, Filip Remunda
Release Date (Streaming):

May 22, 2017
Box Office (Gross USA):

$17.4K
Runtime:

1h 27m

Cast & Crew

Vit Klusak
Director

Filip Remunda
Director

News & Interviews for Czech Dream

Critical Consensus: "Silver Surfer" Trips Fantastically, "Nancy Drew" Without a Clue, "DOA" Dead on Arrival

View All

Critic Reviews for Czech Dream

All Critics (25) | Top Critics (11) | Fresh (20) | Rotten (5)

Quote not available.

November 17, 2011 | Rating: 4/5

Joshua Rothkopf
Time Out
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

November 9, 2007 | Rating: 1.5/4 | Full Review…

Mark Feeney
Boston Globe
A small but droll big-box comedy.

September 20, 2007 | Rating: 3/4

Michael Phillips
Chicago Tribune
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.

September 7, 2007 | Rating: 3/4 | Full Review…

Jeff Shannon
Seattle Times
The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).

September 7, 2007 | Rating: 3/5 | Full Review…

Robert Abele
Los Angeles Times
How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.

June 15, 2007 | Rating: 4/5

Stephen Holden
New York Times
Czech Dream is much more than a sophisticated stunt. As the filmmakers lay bare the process of advertising. we become aware of the comprehensive strategies by which we as consumers are targeted.

April 26, 2019 | Rating: 4/5 | Full Review…

Tom Dawson
The List
an over-intellectual meditation on capitalism run amok, with cynicism the side note

January 26, 2008 | Rating: 2.5/5 | Full Review…

Jules Brenner
Cinema Signals
Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...

September 13, 2007 | Rating: B+ | Full Review…

Sean Axmaker
Seattle Post-Intelligencer
... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.

September 12, 2007

Andy Klein
Los Angeles CityBeat
Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.

July 3, 2007 | Full Review…

Anton Bitel
Eye for Film
Some of this is hilarious, and some appalling.

June 30, 2007

Stuart Klawans
The Nation

Quote not available.

November 17, 2011 | Rating: 4/5

Joshua Rothkopf
Time Out
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!

November 9, 2007 | Rating: 1.5/4 | Full Review…

Mark Feeney
Boston Globe
A small but droll big-box comedy.

September 20, 2007 | Rating: 3/4

Michael Phillips
Chicago Tribune
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.

September 7, 2007 | Rating: 3/4 | Full Review…

Jeff Shannon
Seattle Times
Czech Dream is much more than a sophisticated stunt. As the filmmakers lay bare the process of advertising. we become aware of the comprehensive strategies by which we as consumers are targeted.

April 26, 2019 | Rating: 4/5 | Full Review…

Tom Dawson
The List
an over-intellectual meditation on capitalism run amok, with cynicism the side note

January 26, 2008 | Rating: 2.5/5 | Full Review…

Jules Brenner
Cinema Signals
Somewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...

September 13, 2007 | Rating: B+ | Full Review…

Sean Axmaker
Seattle Post-Intelligencer
... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.

September 12, 2007

Andy Klein
Los Angeles CityBeat
Unlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.

July 3, 2007 | Full Review…

Anton Bitel
Eye for Film
Some of this is hilarious, and some appalling.

June 30, 2007

Stuart Klawans
The Nation
It's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.

June 15, 2007 | Rating: 3.5/4 | Full Review…

Ken Fox
TV Guide
Expect to squirm.

June 15, 2007 | Rating: 3/5 | Full Review…

Kent Turner
Film-Forward.com