Box Office Guru Wrapup: Spider-Man 3 Demolishes Records in Historic Debut

In the most lopsided box office victory in history, the hugely anticipated super sequel "Spider-Man 3" swung into theaters and monopolized the marketplace breaking the all-time records for both opening day and opening weekend in the process.

Sony unleashed its summer behemoth worldwide and also shattered the record for the biggest global debut ever as it conquered the box office in over 100 countries. The summer movie season could not have asked for a better way to begin.



Following a tidal wave of hype, "Spider-Man 3" exploded on the scene and grossed an eye-popping $148M during its opening weekend in North America, according to estimates, breaking the previous record of $135.6M set last summer by "Pirates of the Caribbean: Dead Man's Chest." The super hero flick opened in 4,252 theaters (also a record) and averaged a staggering $34,807 for Sony. The smash hit also set a new Imax record with $4.8M from those large-format engagements beating 300's old mark set two months ago by 33%. Imax presentations, despite their higher ticket prices, were reportedly sold out from coast to coast.



Overseas, "Spider-Man 3" began its global assault on Tuesday May 1 in several key nations in Asia and Europe and has since grossed a mammoth $227M from 105 international territories putting its worldwide cume at a gargantuan $375M in a mere six days. In less than one week around the world, "SM3" has already reached nearly half of the total global gross of "Spider-Man 2" which hauled in $784M in 2004.



Domestically, the new webslinger adventure kicked things off on Friday with a record $59.3M in its first day beating the former record "Chest" set with $55.8M. Both figures included shows beginning at midnight on Thursday night. "Spidey" dropped 14% on Saturday to $51M and the studio estimated that Sunday sales will fall by only 26% to $37.7M. Final figures will be released on Monday after Sunday sales are tabulated. According to Sony research, the opening weekend audience skewed towards young men as expected. Males made up 54% of the crowd while 63% were under the age of 25.



"Spider-Man 3" reunited director Sam Raimi with his key actors Tobey Maguire, Kirsten Dunst, and James Franco. Joining the cast were Topher Grace, Thomas Haden Church, and Bryce Dallas Howard. Critics had mixed feelings with many calling it the worst of the series. Part "3" scored a 62% Fresh rating on RottenTomatoes.com compared to 90% for the first "Spidey" flick and 93% for the second installment. Moviegoers, however, did not care as they showed up anyway in unprecedented numbers proving that "SM3" was indeed a critic-proof blockbuster. The film's long-term success will rely more on word-of-mouth from fans, rather than a thumbs up or down from reviewers. Users of Yahoo! Movies have given it a mild B grade from over 17,000 votes which could mean that fans are not exactly ecstatic.



"Spider-Man 3" carries a reported production cost of $258M, although many industry watchers believe it to be much higher. Despite its sky high budget, the PG-13 film has enjoyed such a strong start that it has a good chance of surging past the $822M worldwide gross of the first "Spider-Man" and could even approach the $1 billion mark. Buzz from fans will of course be a major factor in helping the Venom pic spread.



Competition, or a lack of it, was a key contributor to the record opening. There were absolutely no other films that energized audiences as every wide release failed to reach an average of even $2,000. That allowed the newest "Spider-Man" pic to account for a jaw-dropping 80% of the entire box office pie and dominate the marketplace with ease. Led almost exclusively by Peter Parker and friends, the top ten powered its way to an incredible $174M -- its highest level since the "Pirates" sequel bowed last summer. It was an astonishing reversal from the previous weekend when the box office slumped to a seven-month low.



With nothing else worthy to program, multiplexes had no problem opening up screens. Sony did not report its official screen count but industry insiders note that it was over 10,000. By comparison, screen counts for previous blockbuster openers were 9,400 for "Star Wars Episode III," 8,500 for "Dead Man's Chest," and 7,500 for the first "Spider-Man" which opened five years ago this same weekend and also broke the all-time opening weekend record. The extra screens for the new film allowed Sony to absorb all demand right away and leave almost nothing on the table.



Next weekend, "Spider-Man 3" will have little to worry about as nothing huge is opening, but the week after that is when "Shrek the Third" launches, followed seven days later by "Pirates of the Caribbean: At World's End" over the lucrative Memorial Day holiday frame. Peter Parker will grasp tightly onto his records for now since Captain Jack Sparrow would like nothing more than to swipe them once again.



A few moviegoers did in fact choose to see other films this weekend in auditoriums which offered plenty of space. Three-time chart-topper "Disturbia" was bumped to the number two spot, but held up well considering the new competition. The Paramount thriller dropped by only 37% to an estimated $5.7M and boosted its 24-day cume to $59.9M, or about what Spidey did in its first day. New Line's courthouse thriller "Fracture" followed with an estimated $3.4M in its third weekend, down 50%, and lifted its sum to $26.5M.



The teen horror flick "The Invisible" ranked fourth and tumbled 60% in its sophomore frame to an estimated $3.1M. Buena Vista has scared up $12.3M in ten days and looks headed for a $16-18M finish. Nicolas Cage suffered the worst drop in the top ten as his latest action film "Next" crashed 61% and took in an estimated $2.8M this weekend. With a poor ten-day tally of $11.8M, Paramount will sputter to a horrendous $14-16M for the pricey star vehicle.



The much-delayed poker drama "Lucky You" had the unlucky fortune of opening against "Spider-Man 3" and suffered an embarrassing debut as it failed to average even $1,000. The Curtis Hanson-directed pic bowed to an estimated $2.5M from 2,525 locations for a dismal $996 average. The Warner Bros. release starring Eric Bana and Drew Barrymore met with bad marks from critics and total apathy from ticket buyers.



3D toon "Meet the Robinsons" fell 49% to seventh with an estimated $2.5M in its sixth frame for an impressive cume of $91.8M. Also in its sixth weekend, fellow spring hit "Blades of Glory" collected an estimated $2.3M, down 55%, giving Paramount $111.6M to date.



The action-comedy "Hot Fuzz" tumbled 58% in its third weekend to an estimated $2.1M. Focus has grossed $16.1M thus far. Rounding out the top ten was Sony's "Are We Done Yet?" which dropped 51% to an estimated $1.7M leading to a total of $46.1M.



A pair of well-reviewed arthouse films aimed at adult women debuted to solid results in limited release as alternatives to the Spidey action. Fox Searchlight opened its Sundance acquisition "Waitress" to an estimated $91,000 from only four theaters in New York and Los Angeles averaging a potent $22,868 per location. The Keri Russell starrer directed by the late Adrienne Shelly will expand to 21 cities on Friday for a total of 62 theaters. Cume since the Wednesday launch is $111,000. The Alzheimer's drama "Away From Her" from actress-turned-director Sarah Polley bowed to an estimated $56,000 from four locations for a sturdy $14,000 average for Lionsgate.



A pair of underachievers fell out of the top ten this weekend. Sony's motel terrorfest "Vacancy" dropped a steep 65% to an estimated $1.5M upping its cume to only $16.4M. The Lionsgate action pic "The Condemned" crumbled even further collapsing 72% in its second weekend to an estimated $1.1M for a weak ten-day sum of $6M. Final grosses should end up with disappointing totals of $19M and $7M, respectively.

The top ten films soared to an estimated $174.1M which was up an astounding 85% from last year when "Mission: Impossible III" opened at number one with $47.7M; and up a staggering 129% from 2005 when "Kingdom of Heaven" debuted on top with just $19.6M.

Author: Gitesh Pandya, www.BoxOfficeGuru.com

Comments

Jack Noff

Noneya Bidness

wow, that's a lotta cash. could you imagine how much it would have made if it wasn't a total turd?

May 6 - 07:47 PM

CMPunk>you

Chris Cook

[b]Please[/b]
Quit crying and just confess that it made more money in 3 days then you will even dream about.

Oh and it was quite the good movie. "total turd" wow I think I heard that one back in 2nd grade and it wasn't funny.

May 6 - 08:32 PM

CMPunk>you

Chris Cook

[b]Please[/b]
Quit crying and just confess that it made more money in 3 days then you will even dream about.

Oh and it was quite the good movie. "total turd" wow I think I heard that one back in 2nd grade and it wasn't funny.

May 6 - 08:32 PM

jeremyd4

jeremy d

Yeah, now that you're in 3rd grade I believe "stink fest" is the more widely accepted description, right? ...and when I dream of money, it's usually in the billions + so I have no idea what you are talking about!!

I won't be the last to tell you this, but EVERYONE expected Spiderman to make that much money, so what the hell is your point? On the other hand, NO ONE expected it to be as lame as it turned out to be. Yes, this is just my opinion, but go look around the forums and you might see just why it is many people agree with me. Those who didn't like it, generally seem to have the same gripes, and all the fans continually defending it never really seem to address these issues. Nor do they offer any contrary points for why the movie was a success (other than it had "cool" action, and has made lots of money). It is now only 2% from being "rotten", so please don't go asking people to 'confess' to how much money the movie made, it's pointless. Lot's of uninspiring dribble has proven to make huge amounts of $$$ for people before, for instance just look at Jesus, Oprah, and Paris Hilton.

May 6 - 09:00 PM

aknddon3

andrew kruzel

Actually it is the other way around the people that hate it cannot givve a valid reason why it sucked and the people that liked it are the ones making the great arguments. Try again.

May 7 - 12:13 AM

sean928

sean ganatos

actually i agree, i read the comics and i loved the 1st two movies, but this one was lame. no one who liked it can give a good reason other than the graphics and the fact that his suit turns black. and wow...all 30 min of spiderman is awesome...how about the full 2 hrs of shitty acting, rushed story and crappy dialoge...." go get her buddy"? hes supposed to be the new freakin goblin. and whats up with all the crying in this movie, my wife even thought this was more of a chick flick than a spiderman movie. if they do make another one, less of peter and more of spiderman. honestly, i was very dissappointed.

May 7 - 12:42 AM

Matanuki

Matanuki .

lol. this guy. talk about selective reading.

May 7 - 01:37 AM

aknddon3

andrew kruzel

Wow bigot, nice comment about jesus, your opinion is officially not valid and your right to talk has been revoked.

May 7 - 12:15 AM

Decade_e_a

Aaron Senters

[b]heh[/b]
Big surprise... it made a lot of money. I believe with the 2nd one being so goddamned popular and the teaser coming out more than a year before, it's a no-brainer. Plus, the pirates movies suck anyway, and Spiderman 3 wasn't THAT bad. Think about all the other mindless banter thats been coming out lately. Think about every Michael Bay movie ever made. Spiderman 3 isn't the tri-fecta masterpiece of superhero history.... but it's really not that bad.

>>===aaron==>

May 6 - 09:55 PM

~*Admiral Snowstorm*~

Dominique Amsterdam

Completely correct. I really couldn't agree more. Fantastic post.

May 7 - 03:48 AM

Matanuki

Matanuki .

Michael Bay probably wouldn't have done much better with the story had he directed it, but I bet the darkness would have been more pronounced and far less cheesy. And Venom would have been more of the heavy weight we were hoping for, rather than a wise cracking nemesis monster with big teeth and little punch.

May 7 - 06:20 AM

jeremyd4

jeremy d

[b]regarding the trailers attached to Spiderman...[/b]
Which trailers seemed to get the best response from the audience? In the cinema I saw Spiderman in, 'Transformers' really seemed to win people over - the sound effects in that trailer are quite impressive, reminds me of those sound blasts from the second SW prequel. Everyone was expecting Pirates so no real surprises there, and Bourne Ultimatum was pretty sweet too, but again, it was Transformers that really had heads turning IMO.

May 6 - 10:35 PM

screwhead100

Ben Wellick

[b]pirates 3[/b]
is going to take all those records right back........the open ending to pt.2 almost guarantees huge numbers.......not to mention they added Chow Yun-Fat to get the asian crowd more of a reason to go see it..........

dont get me wrong, these numbers are huge especially for luke warm reviews but pirates 3 will shatter ALL of them......

May 6 - 10:44 PM

Modano

T H

[b]In my opinion...[/b]
Just wanted to comment on Spidey3. Maybe it was reading the negative critics and people who had seen it, but I didn't think it was all that bad. But it was definitely the worst of the 3. But for the first 2/3s, I thought it was on par with the first 2. But the last part, after Brock turns to Venom, the movie seemed really rushed, almost like Raimi was close to a deadine and had to turn something in. Venom really doesn't get much treatment. I didn't like the last scene with Flint and Peter, and the Butler, uh, what the hell??? Peter turning pseudo-suave didn't really bother me, I thought they were well done. Raimi and Maguire needed to show Peter's bad side and I thought they did a good job of that. And to people bashing Dunst's singing: I think there are better MJs out there, but her singing was not that bad! You could tell it was all pre-recorded and polished, but I didn't think it was a big deal. Gwen Stacey was hot, I wish they had more for her character, but there was just too many characters and storylines for this one. The re-writing of Ben's death didn't bother me as much as I thought it would while watching the movie. The "awesome" and "wicked cool" kids were f$cking annoying( I read they were sons of Raimi and his brother who was also in the movie as Simmons' assistant), as was the female TV reporter. I like Topher, but he seemed to play Brock similar to his smartass character in the 70's show. I'm not sure if Brock was like that in the comics; I thought he was more dark. And about Peter crying at the end; Toby's a great actor, but he looks like an idiot crying. He looked the same in the first one when he cried over Ben's body. All in all, I liked it enough to own the DVD (unlike X3, which I thought was entertaining but something I would forget about and not care to see again). Just my worthless 2 cents. Unfortunately I did not get a Transformers preview.
The last thing was the ending made me feel kind of empty. The first ends with MJ possibly figuring out Peter is Spiderman and Peter feeling redemption from his uncle. The second end with Peter finally getting MJ, but fades with her worried face. This one just kinda ends. Needed something like the previous movies, or Batman where they tease the next villan. I can see maybe this being the last of a series, but after this bank, they're definitely making about 10 more!

May 6 - 11:23 PM

aknddon3

andrew kruzel

Actually it is the other way around the people that hate it cannot givve a valid reason why it sucked and the people that liked it are the ones making the great arguments. Try again.

May 7 - 12:13 AM

sean928

sean ganatos

actually i agree, i read the comics and i loved the 1st two movies, but this one was lame. no one who liked it can give a good reason other than the graphics and the fact that his suit turns black. and wow...all 30 min of spiderman is awesome...how about the full 2 hrs of shitty acting, rushed story and crappy dialoge...." go get her buddy"? hes supposed to be the new freakin goblin. and whats up with all the crying in this movie, my wife even thought this was more of a chick flick than a spiderman movie. if they do make another one, less of peter and more of spiderman. honestly, i was very dissappointed.

May 7 - 12:42 AM

Matanuki

Matanuki .

lol. this guy. talk about selective reading.

May 7 - 01:37 AM

aknddon3

andrew kruzel

Wow bigot, nice comment about jesus, your opinion is officially not valid and your right to talk has been revoked.

May 7 - 12:15 AM

sean928

sean ganatos

actually i agree, i read the comics and i loved the 1st two movies, but this one was lame. no one who liked it can give a good reason other than the graphics and the fact that his suit turns black. and wow...all 30 min of spiderman is awesome...how about the full 2 hrs of shitty acting, rushed story and crappy dialoge...." go get her buddy"? hes supposed to be the new freakin goblin. and whats up with all the crying in this movie, my wife even thought this was more of a chick flick than a spiderman movie. if they do make another one, less of peter and more of spiderman. honestly, i was very dissappointed.

May 7 - 12:42 AM

lrm8

john smith

i'd put spiderman 3 a touch above the fantastic four level, but under X3. X3 didnt do enough, but it didnt do anything wrong, whereas spiderman 3 tried to do so many things and did ALOT wrong. there were just too many ridiculous things going on in the movie. Venom got shafted, and even though i dont mind them changing him from the comic books, he wasnt done justice, and topher grace is the complete wrong guy to play him, he sounded like a bad clint east wood impersonator... it really showed that raimi didnt like the character at all...

sand man's first scene was cool, but the rest sucked, and the last action scene wasnt up to par. harry was actually the best villain in the movie, and franco wasnt half bad, but we had all seen the best part of the movie (the goblin-spidey scene) about three months ago...

but, there were just too many ridiculous things. the butler, mj singing twice, the jazz club scene, harry's amnesia, changing the uncle ben story, the way sandman left the movie (where did he go at the end of the movie, the bahamas? what happened to his little daughter?), peter being a bad boy by asking the neighbour to bring him cookies... on and on and on...

it wasnt elektra bad, but considering how good the first two were, it is definately a huge disappointment in my opinion...

May 7 - 12:44 AM

sean928

sean ganatos

i agree. i read the novelization of spidey 3 and it was a tad better than the movie but not much. the book even seemed darker than the movie nd seemed to go in deeper detail with eddie brock than the movie did, i also agree theat franco did a good job, but with the spidey movies i think less is better they spent too much time focusing on peter and less on the overall story and the villians. i think the goblin suit could have been a bit more like the goblin instead of a sadistic snowboarder. and relavint to that they should have stuck to just sand man and possibly the goblin, and save venom for the next movie were they could have focused more on the development of the character and the corruption the black suit put on peters attitude and personal mind set, it did feel rushed. hopefully if they do make a 4th (which i hear they will) they need to focus more on the villian(s) and the role they play against spiderman, not just how they relate to peter parker.

May 7 - 01:00 AM

Matanuki

Matanuki .

lol. this guy. talk about selective reading.

May 7 - 01:37 AM

jeremyd4

jeremy d

[b]aknddon3[/b]
You really haven't been looking around the forums properly have you, well, either that or you're illiterate? I'm just wondering too, how old are you? I think your love for Spiderman 3 probably gives this away, nevertheless one thing I have noticed about you is that you keep popping up in a lot of topics posting the same comments 3-4 times in a row, with people then subsequently dismissing you as a bit of an idiot with not much to say. Go have a look, or maybe you should get your arse back in the cinema because I have a feeling Spiderman 3 is going to see a big drop in earnings next week, and only you fanboys can save it!

May 7 - 02:50 AM

Matanuki

Matanuki .

The fanboys who haven't renounced the film for its many embarrassing blunders, that is. Seriously, the previous films had a balance that adults and kids could equally appreciate. So one wonder why the film that claims to finally address all the darkness and inner complexity is the most dumbed down one, seemingly designed to alienate the adults.

May 7 - 06:16 AM

aknddon3

andrew kruzel

No sorry but you are wrong, you haters have yet to actually defend your point. I liked the movie, it was not as good as the second but better than the first. HAHAHAHAHAHAHAHAHAHAHAHA, it is funny because even if it drops it is still going to make a shitload of money. So how does it feel to be a 12 year old and thinking that your opinion actually matters?

May 7 - 01:42 PM

ProducerPaul

Paul Barrett

And why exactly doesn't a 12-year-old's opinion matter? It certainly matters to him or her. And once again what seems to get lost by everybody (not just you, EVERYBODY) is that you don't have to defend an opinion. I can say Spider-Man is the best or worst movie ever made in my opinion and I have no reason or need to defend that, because it's what I feel. Now I may have reasons and will certainly share them if asked (sometime even if I'm not asked) but they are still just "my" reasons, which you (and I mean you collectively) may or may not agree with. Doesn't make anyone one right or wrong, just different. But if I don't like a movie and have no particular reason other than it just didn't appeal to me, then that is also valid. Doesn't make it a bad movie, just makes it a movie I didn't like.

Can't we all just get along and respect that people are not going to agree with us all the time? Doesn't make them horrible people, just different. If we were all the same, life would be pretty damn boring.

May 7 - 03:00 PM

Merlin235

Merlin Ambrosius

Actually, if we all were the same, at least we'd always get univerally good movies. ;)

May 7 - 03:04 PM

ProducerPaul

Paul Barrett

Yeah, but wouldn't it just be the same movie over and over :-)

May 8 - 06:30 AM

curtis

filmboy O'Bryant

Spider man 3 Sucks. It will fall hard in the next coming weeks. i am glade to see hat alot of people did not like it.

May 7 - 03:46 AM

~*Admiral Snowstorm*~

Dominique Amsterdam

Completely correct. I really couldn't agree more. Fantastic post.

May 7 - 03:48 AM

daycare

chris mark

It seems like everwere big movie site seem to Dis like Spider man 3. People were booing when the movie ended. What is going on. The reaction is not good for this at all. Something tell me we are look at a hue boxoffice fall next week.

May 7 - 04:10 AM

loudharley

philip napier

I enjoyed it.I dont know what people expect from these types of movies.I will say though it did have a few to many story lines ,even still i enjoyed it.sorry guys,i thought it was good.

May 7 - 04:13 AM

Modano

T H

Bruce Campbell and J.K. Simmons were hilarious in this one.

May 7 - 05:00 AM

cgcbooks

Robert Kimberlin

[b]148 million is all?[/b]
I was suprised this film didn't make 200 million in three days. It was up against nothing. Even next week it doesn't really have any competition.

May 7 - 05:19 AM

killermonkey8822

Joey Chid

i agree.......... either way it was a pretty dissapointing movie overall......... but i don't know anybody that went to go see anything else besides spider-man 3 but whatever

May 9 - 06:10 PM

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