Dr. Bronner's Magic Soapbox (2007) - Rotten Tomatoes

Dr. Bronner's Magic Soapbox (2007)



Critic Consensus: No consensus yet.

Dr. Bronner's Magic Soapbox Photos

Movie Info

Documentary filmmaker Sara Lamm explores the life of the mental institute escapee, master soap-maker, and self-proclaimed rabbi whose all-natural soap would become a counter-culture cleaning product sensation and a staple of health food stores everywhere. In 1947 - after emigrating to the United States from Germany in order to escape the Third Reich and fleeing from a mental institution where he was forced to endure electroshock therapy - Dr. Emanuel Bronner finally realized his destiny. An experienced soap maker whose faith in humanity hadn't been shaken by the fact that his parents died in the Holocaust, Dr. Bronner began producing a multi-purpose cleaning product that would bring people together while providing them with tips for living a better live. The labels on Dr. Bronner's Soaps were filled with inspiring prose borrowed largely from Jewish and Christian sources, and his company was one of the first socially conscious organizations to mass produce a popular product. While Dr. Bronner himself may be long gone, his popular soap lives on. For viewers curious to hear the tale of a man who dedicated himself to the betterment of the human race through the use of all-natural cleaning products, this documentary presents Dr. Bronner's stranger-than-fiction story in greater detail than ever before.
Documentary , Special Interest
Directed By:
In Theaters:

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Critic Reviews for Dr. Bronner's Magic Soapbox

All Critics (14) | Top Critics (9)

A patently nice man, Ralph is a not very compelling figure.

Full Review… | July 27, 2007
Boston Globe
Top Critic

It's like Capturing the Friedmans scrubbed to a happy ending.

Full Review… | July 18, 2007
Entertainment Weekly
Top Critic

What emerges is a complex portrait of a man who cares more for humanity than for his own children, often left to languish in orphanages while their father scoured bodies and minds.

July 14, 2007
New York Times
Top Critic

The self-indulgent film also suffers from a lack of focus.

July 14, 2007
Hollywood Reporter
Top Critic

A bittersweet story of a family and the surprising effects a crusading eccentric can have on them.

Full Review… | July 12, 2007
Los Angeles Times
Top Critic

Although the segments featuring Bronner's son, Ralph, veer uncomfortably toward hagiography, director Sara Lamm balances out the love fest by exploring the dark side of being a soap-hawking prophet and the toll that ALL-ONE-FAITH took on Bronner's family.

Full Review… | July 12, 2007
L.A. Weekly
Top Critic

Audience Reviews for Dr. Bronner's Magic Soapbox

There's something that is all at once amusing, disturbing, inspiring, and tragic about Dr. Bronner's story. I use his soaps a lot and the movie helped me understand the mysterious, bizarre labels.

Art Bucher
Art Bucher

What an interesting story! I'm working on a class advertising campaign for this product so we watched this for research. Great to know there are companies out there like this that exist and have flourished!

Robert Alley
Robert Alley

OMG haha cool man! Edit: 8-25-12 I am about 30 mins into the movie and I love it already. I want to buy more soap now!

Princess Sarah
Princess Sarah

Dr. Bronner's Magic Soapbox Quotes

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