Dr. Bronner's Magic Soapbox

Critics Consensus

No consensus yet.



Total Count: 14


Audience Score

User Ratings: 1,467
User image

Watch it now

Dr. Bronner's Magic Soapbox Photos

Movie Info

Documentary filmmaker Sara Lamm explores the life of the mental institute escapee, master soap-maker, and self-proclaimed rabbi whose all-natural soap would become a counter-culture cleaning product sensation and a staple of health food stores everywhere. In 1947 - after emigrating to the United States from Germany in order to escape the Third Reich and fleeing from a mental institution where he was forced to endure electroshock therapy - Dr. Emanuel Bronner finally realized his destiny. An experienced soap maker whose faith in humanity hadn't been shaken by the fact that his parents died in the Holocaust, Dr. Bronner began producing a multi-purpose cleaning product that would bring people together while providing them with tips for living a better live. The labels on Dr. Bronner's Soaps were filled with inspiring prose borrowed largely from Jewish and Christian sources, and his company was one of the first socially conscious organizations to mass produce a popular product. While Dr. Bronner himself may be long gone, his popular soap lives on. For viewers curious to hear the tale of a man who dedicated himself to the betterment of the human race through the use of all-natural cleaning products, this documentary presents Dr. Bronner's stranger-than-fiction story in greater detail than ever before.


Critic Reviews for Dr. Bronner's Magic Soapbox

All Critics (14) | Top Critics (9) | Fresh (12) | Rotten (2)

Audience Reviews for Dr. Bronner's Magic Soapbox

  • May 05, 2010
    "Dr. Bronner's Magic Soapbox" is a moderately interesting documentary about Dr. Emmanuel Bronner who left Europe as the Nazis came to power, leaving behind relatives who died in the Holocaust. In America, he founds a successful company which fulfils the basic requirement for the American dream. That does not satisfy him, as he puts his personal philosophy of Moral ABC's and uniting the world on every bottle of soap he sells.(I had never heard of his soap before but then I am so totally ignorant of most consumer products.) And then there is the small matter of him being confined to a mental hospital which he escapes from in 1947, eventually making his way to Los Angeles.(In a promotional photo, he looks exactly like a stereotypical mad scientist.) Did I mention that he never shuts up, even now that he is dead? Or that he was blind? In the present day, his son Ralph continues to spread the word and the soap, as the company continues on, run by Emmanuel's grandsons, providing bonuses and equitable salaries to all of its employees, despite Emmanuel's ardent anti-Communism.
    Walter M Super Reviewer

Dr. Bronner's Magic Soapbox Quotes

There are no approved quotes yet for this movie.

News & Features