Hal Roach's first Technicolor production was the 48-minute musical Fiesta. The story takes place on the Mexican ranch owned by Don Hernandez (Antonio Moreno), whose niece Cholita (Anne Ayers) is returning home to marry local caballero Jose (George Negrete). When Cholita arrives, however, she has a new fiance in tow: pompous radio star Fernando Gomez (George Givot). Unwilling to resort to anything as crass as physical violence, Jose spends the next four reels cooking up schemes to scare Gomez off the property. Like Roach's first "streamlined" musical All-American Co-Ed, Fiesta was directed by choreographer Leroy Prinz.