Fresh (2009)




Critic Consensus: No consensus yet.

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Movie Info

FRESH is more than a film, it is a reflection of a rising movement of people and communities across America who are re-inventing our food system. FRESH celebrates the food architects who offer a practical vision of a new food paradigm and consumer access to it. Encouraging individuals to take matters into their own hands, FRESH is a guide that empowers people to take an array of actions as energetic as planting urban gardens and creating warm composts from food waste, and as simple as buying locally-grown products and preserving or freezing seasonal produce to eat later in the year. Throughout the film, we encounter the most inspiring people, ideas, and initiatives happening around the country right now. At the Growing Power urban farm in Milwaukee, Will Allen is turning three acres of industrial wasteland into a mecca of nutrition for his neighborhood. In Kansas City, we witness David Ball revitalize his community, turning the modern concept of the Supermarket on its head by stocking his Good Natured Family Farm stores with produce from a cooperative of local farmers. And, we journey to Joel Salatin's farm in Virginia's Shenandoah Valley to witness his methods for closing the nutrient cycle, allowing cows, chickens, pigs and natural grasses to flourish and produce without ever an ounce of chemical fertilizer or industrial animal feed. FRESH tells the stories of real people, connecting audiences not with facts and figures or apocalyptic policy analysis, but with examples of personal initiative and concrete ways to engage in a new food model. --© Specialty Studios/ Ripple Effect Inc.
Documentary , Special Interest
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Critic Reviews for Fresh

All Critics (9) | Top Critics (4)

Joanes' point is made: Eating healthy doesn't have to be more expensive.

Full Review… | September 30, 2010
San Francisco Chronicle
Top Critic

Fresh may be righteous (as well as right), but it's not unrealistic. In the realm of advocacy documentary, that's no small thing.

Full Review… | June 17, 2010
Boston Globe
Top Critic

Director Ana Sofia Joanes softens her agricultural agitprop attack with case studies that prove people can make sustainable, environmentally friendly methods work.

Full Review… | April 6, 2010
Time Out
Top Critic

Fresh is a palatable lecture, but we've milked that cow one too many times already.

Full Review… | April 6, 2010
Village Voice
Top Critic

The message is important, yet it’s hard not to think that Joanes is engaging in cinematic recycling as she covers some well-worn ground.

October 8, 2010
Salt Lake Tribune

If the images of poultry without beaks don't inspire a trip to Whole Foods, the mouth-watering harvest of an organic farm in downtown Milwaukee will.

Full Review… | June 16, 2010
Boston Phoenix

Audience Reviews for Fresh

Love this film, Michael Pollan and the farmers spreading the word of sustainable farming are encouraging and attainable.

Bernard Jowett
Bernard Jowett

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