From Up On Poppy Hill Reviews
I got "my neighbour Totoro for my then 5 years old and we all loved it. We got then this dvd for our , now 6 years old, daughter because it was rated "G" and "U", but only through the movie we realised that the theme was outrageous for a young child. Took us a long time to explain to our daughter why she could no longer watch that dvd. Studio Gibli should be more careful with their comments/info on the dvd cover. Warning should be clearly given to parents when such big themes are discussed or implied in the movie. How do you explain "incest" to a child? Of course it didn't happen in the movie, as the story changed by the end, but the dark theme was there for most of the movie. I don't know what Japanese people think about the theme, but as a British family we are very angry with the producers and marketing team of Gibli.
"From Up on Poppy Hill" may not be one of the best animated movies Studio Ghibli has ever released.(It is so melodramatic in spots that a character actually comments on it.) But then considering how sweet and sentimental it is, it really does not have to be. Of all the lavish details, I am most fond of the clubhouse which is spectacularly rendered. Through that symbol, the movie explores not only Japan's connection to its past but also its future. All of which is done at a nicely personal level.
Both Goro and Hayao are masters of their trade, and they can only get better.