Generation P (2012)

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Ginzburg brings author Victor Pelevin's popular cult novel to the screen in this confrontational, occasionally hallucinogenic social satire. The film centers around a cynical Russian poet, Babylen Tatarsky (Vladimir Yepifantsev) found working in a drab sidewalk convenience shop. A chance run-in with an old friend reveals an exciting career opportunity. With Communism now a thing of the past, Moscow is quickly moving into the future. That means Western products will soon be flooding into stores, and in order to sell them Russian advertisers must dream up campaigns with local flavor. Babylen quickly climbs the ladder of success alongside virtual politicians, gangsters, politicians, freshly minted millionaires, brands and advertising gurus. Babylen turns to LSD, hallucinogenic mushrooms, cocaine, vodka and spiritual communication for creative inspiration. Summoning the spirit of Che Guevara with a Ouija board, Babylen gets an unexpected education that completely alters his perspective of the media and leadership.(c) Official Site
Rating: NR
Genre: Comedy , Drama , Science Fiction & Fantasy
Directed By: Victor Ginzburg
Written By: Victor Ginzburg , Viktor Pelevin , Djina Ginzburg
In Theaters: limited
Runtime:
Vitagraph Films - Official Site

Cast

Vladimir Yepifantsev
as Babylen Tatarsky
Mikhail Efremov
as Leonid Azadovsky
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Critic Reviews for Generation P

All Critics (11) | Top Critics (7)

Plays like a metaphysical Moscow version of "Mad Men" - on acid.

Full Review… | December 6, 2012
San Francisco Chronicle
Top Critic

Viktor Ginzburg keeps this lively by trying out a new effect (commercial parodies, CGI, rapid montage) in nearly every scene. Not all of them work, but the overall energy is hard to resist.

Full Review… | December 6, 2012
Chicago Reader
Top Critic

Sort of a cross between "Mad Men" and an acid trip.

Full Review… | December 5, 2012
Chicago Sun-Times
Top Critic

The movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time.

Full Review… | November 15, 2012
Los Angeles Times
Top Critic

"Generation P" delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul.

Full Review… | November 15, 2012
New York Times
Top Critic

Generation P is long and incredibly dense, but it's never boring-it's too wild and unhinged.

Full Review… | November 13, 2012
Village Voice
Top Critic

Audience Reviews for Generation P

Quickly-spoken dialogue...the scenes and concepts are presented swiftly - you may miss something if you go to the toilet. Great fun, great tripping scenes, a good film. This is not the slow-bored mellow-drama that wins awards like that silent film that won the Oscar last year. If you liked Holy Motors, come here. If you liked Cosmopolis, come here... I understand the Acid trip/mad Men analogy, and it does even seem to rip off Mad Men (at least the film was made after the series), and I see this Acid & Advertising as a positive, not a splat - i read Roger E's review, and I don't get how that is a splat.

Adam Phipps
Adam Phipps

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