G.I. Joe must be understood as an authentic measurement of our cultural values. Its appeal to the pop-commercial synapses also demonstrates livelier filmmaking than such utter banality as Iron Man and Star Trek and Harry Potter's Half-Blooded Chintz.
Very nearly everything that's wrong with Hollywood, but darn if it won't give an action-hungry audience its money's worth. It's ridiculous, it's stoopid, and it puts its planes in the air like it just don't care.