Giants & Toys (Kyojin to gangu) (1958) - Rotten Tomatoes

Giants & Toys (Kyojin to gangu) (1958)





Critic Consensus: No consensus yet.

Giants & Toys (Kyojin to gangu) Photos

Movie Info

Yasuzo Masumura's dark satire of postwar Japan's cutthroat business culture stars Hiroshi Kawaguchi as Nishi, a young executive for a candy company locked in fierce competition with two rival companies. By chance he and another executive in his company meet a loudmouthed female taxi driver with bad teeth, Kyoko (Hitomi Nozoe), who they transform, through a clever marketing campaign, into an unlikely sex symbol to launch their new line of caramels. Nishi also tries to extract information about his competitors' marketing plans through an old college friend at one company and a girlfriend at another. Along the way he finds himself falling for Kyoko, but finds that the worlds of business and love are painfully incompatible. ~ Tom Vick, Rovi


Hiroshi Kawaguchi
as Yousuke Nishi
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Critic Reviews for Giants & Toys (Kyojin to gangu)

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Audience Reviews for Giants & Toys (Kyojin to gangu)

"If you want to be a star, take three lovers. A producer, a writer and a critic." Cynicism about the corporate advertising world is always topical, so this twisted Japanese satire is still relevant. Apollo, Giant and World are three companies battling for the all-important caramel market. Their publicity departments are hatching frantic promotions to generate sales, including giveaways of live animals, space suits (the "space race" motif is one dated element) and financial support for life. But World strikes gold when an ad exec stumbles upon Kyoko, an unconventionally attractive girl who has gnarled teeth but a certain frisky charisma. She becomes an overnight sensation, appealing to a population who can't relate to flawless celebrities. Meanwhile, the frustrated superstar becomes smitten with a lower World employee assigned to watch her, but he already has a girlfriend working at rival Apollo. He also has an old chum at Giant, and everyone wants to sneak inside information from everyone else. "Giants & Toys" makes a nice companion piece for "A Face in the Crowd," which came out just a year earlier. It's quite accessible and has a feisty, percussion-heavy score that's bound to tickle exotica fans. Director Yasuzo Masumura ("Blind Beast," "Red Angel") has a knack for dark humor, though his odd decision to show time-lapse montages over a clicking cigarette lighter doesn't really work here.

Eric Broome
Eric Broome

Super Reviewer

not only a seething critique of capitalism in postwar japan, it's also a lot of fun! great pop-art look to the film and very modern themes. a couple of japanese ad men take a girl from the slums and make her a star to represent their candy company in a brutal sales battle. she soon outgrows the script they've written for her

Stella Dallas
Stella Dallas

Super Reviewer

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