The Tomatometer rating – based on the published opinions of hundreds of film and
television critics – is a trusted measurement of movie and TV programming quality
for millions of moviegoers. It represents the percentage of professional critic reviews
that are positive for a given film or television show.
From the Critics
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The Tomatometer is 60% or higher.
The Tomatometer is 59% or lower.
Movies and TV shows are Certified Fresh with a steady Tomatometer of 75% or
higher after a set amount of reviews (80 for wide-release movies, 40 for
limited-release movies, 20 for TV shows), including 5 reviews from Top Critics.
Percentage of users who rate a movie or TV show positively.
Marshall Briggs, of the Sutton Advertising Agency, is hard-pressed to come up with an idea to follow his successful "Miss Luxenberg" beauty contest for the Luxenberg Beer company. His original contest popularized Luxenberg Beer and led to his marriage to the winner, Janice Blake. Pushed by his boss, Frederick W. Sutton, to come up with a new idea, Marshall has neglected his wife, and his mother-in-law is suggesting to her daughter that her husband is running around on her. Meanwhile, Janice learns that she is pregnant. Marshall decides that since Janice is no longer "Miss Luxenberg" but "Mrs. Luxenberg" a great idea would be to round up all the former winners, who have married, and have a "Mrs. Luxenberg" contest. Running the idea up the old flagpole (per 1950s Madison Avenue advertising custom) reveals that the last winner is pregnant and most of the former winners have gotten fat drinking Luxenberg Beer. But the contest has already been launched. Marshall's gray-flannel suit is in need of dry-cleaning.
Diana is a knockout to be sure and the supporting cast is full of talented performers, Nita Talbot, Jessie Royce Landis and Adolphe Menjou, but Gobel just isn't feature film material. He did fine on TV but he's too recessive to hold a movie together.