The owner of an old neighborhood Jewish deli struggles maintain his restaurant by catering to a new generation of clientele in director Laura Paglin's wry, low-key comedy. The year is 1973, and Marv's quaint and comfortable deli is slowly going into the red. Desperate to satisfy his clientele and maintain his business amidst changing times, Marv incurs the wrath of his neighbors by making the decision to remain open twenty-four hours a day. As a result, a steady stream of hippies, bikers, and ageing Jewish insomniacs soon flock to the restaurant creating a curious cultural clash that sends local busybody do-gooders into a tizzy. When wholesome, newly arrived waitress Susan (Donna Casey) arrives to work at Marv's, she quickly discovers just how tough it can be to balance her short-fused customers with a questionable romance and the snide remarks of the jealous head waitress. Unfortunately Marv's is going to do more than remain open all day and all night to stay afloat, and as it becomes obvious that drastic measures will need to be taken the exacerbated owner shifts to increasingly desperate tactics to please his dwindling customer base.