POM Wonderful Presents: The Greatest Movie Ever Sold (2011) - Rotten Tomatoes

POM Wonderful Presents: The Greatest Movie Ever Sold (2011)

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Critic Consensus: The Greatest Movie Ever Sold plays smartly to Spurlock's strengths, and the result is a breezy, albeit not particularly enlightening documentary.

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Movie Info

Director Morgan Spurlock (Super Size Me, 30 Days) examines the increased proliferation of branding in every aspect of our lives while attempting to persuade big-name brands to sponsor his irreverent exposé. Companies love to push their products, and it seems like everywhere we go, someone is trying to sell us something. But have you ever wondered what goes on behind closed doors at some of the biggest advertising agencies in the world? In this eye-opening documentary, viewers follow Spurlock as he convinces a variety of high-profile sponsors to let him pitch their products as "The Greatest," while still maintaining complete control over his creative vision -- an arrangement that's become increasingly rare in the high-stakes entertainment industry. ~ Jason Buchanan, Rovi

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Critic Reviews for POM Wonderful Presents: The Greatest Movie Ever Sold

All Critics (127) | Top Critics (35)

A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.

Full Review… | October 11, 2011
Time Out
Top Critic

The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...

September 2, 2011
indieWIRE
Top Critic

Morgan Spurlock has sold his soul to help save yours.

Full Review… | May 20, 2011
Detroit News
Top Critic

Spurlock, the affable activist behind "Super Size Me," aims a not particularly harsh spotlight on product placement in his new documentary.

Full Review… | May 20, 2011
St. Louis Post-Dispatch
Top Critic

The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk.

Full Review… | May 6, 2011
Globe and Mail
Top Critic

Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time.

May 5, 2011
Toronto Star
Top Critic

Audience Reviews for POM Wonderful Presents: The Greatest Movie Ever Sold

Another exhibition for Morgan Spurlock to shock and awe, this film does an impressive job of showing the groveling of getting sponsors for big budget blockbusters, and the reach of advertising within the film and television medium. The first section of the film is slow and meandering as it describes the entire plot to the rest of the film, which doesn't sound all too exciting either. His meetings with companies, relentless phone calls, and profiteering off of profiteering wasn't all too new or riveting. Spurlock is entertaining when it comes to fleshing out his ideas for his films and television shows,. Still, there is this smugness that comes off him in waves, and really he's the face of the documentary, though it just as easily could have been solely about the subject matter. The use of product placement and tie-ins, footage from commercials and interviews, and Spurlock selling himself while questioning his own motives was insightful and gave us the flawed perspective of the real artist minds behind the view of product placement and vertical integration within films. The best aspects of the film were when Spurlock directly interviews directors, bands, and shows just how far the outreach of commericalization has gotten to the masses in every kind of media. The humor in it was often underplayed compared to the trailer, but works well with Spurlock. It's his ease that sells the film, his huge hand in the direction and production evident from his ideas for commercials within the film, his performance a true salesman in action. Really it made me think about how often dialogue is forced and situations are faked for money. It also got me to see what POM was, and now I want to try it ever so badly.

Spencer S.
Spencer S.

Super Reviewer

Ralph Nader: You can satirize and spoof yourself out of your objective. Out of this film may come a transformed, commercialized, corporatized Morgan Spurlock. And you'll never be able to shake that identity. That's your peril. That's your challenge.

Matt Goodman
Matt Goodman

Super Reviewer

Very interesting if you're interested in the subject, but it's more "calls attention to the issue" than "explores it in depth"

Ken Stachnik
Ken Stachnik

Super Reviewer

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