POM Wonderful Presents: The Greatest Movie Ever Sold

2011

POM Wonderful Presents: The Greatest Movie Ever Sold

Critics Consensus

The Greatest Movie Ever Sold plays smartly to Spurlock's strengths, and the result is a breezy, albeit not particularly enlightening documentary.

74%

TOMATOMETER

Total Count: 129
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Movie Info

Director Morgan Spurlock (Super Size Me, 30 Days) examines the increased proliferation of branding in every aspect of our lives while attempting to persuade big-name brands to sponsor his irreverent exposé. Companies love to push their products, and it seems like everywhere we go, someone is trying to sell us something. But have you ever wondered what goes on behind closed doors at some of the biggest advertising agencies in the world? In this eye-opening documentary, viewers follow Spurlock as he convinces a variety of high-profile sponsors to let him pitch their products as "The Greatest," while still maintaining complete control over his creative vision -- an arrangement that's become increasingly rare in the high-stakes entertainment industry. ~ Jason Buchanan, Rovi

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Critic Reviews for POM Wonderful Presents: The Greatest Movie Ever Sold

All Critics (129) | Top Critics (37)

  • It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?

    Oct 14, 2011 | Rating: 3/5
  • Before this, I hadn't grasped that the notion of "product placement" is in fact passé; now it's all about "co-promotion".

    Oct 13, 2011 | Rating: 3/5 | Full Review…
  • At times, it seems like Spurlock has pulled off a minor creative coup, convincing brands to back a documentary that fundamentally questions their commercial ethics.

    Oct 13, 2011 | Rating: 3/5 | Full Review…
  • A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.

    Oct 11, 2011 | Rating: 3/5 | Full Review…

    Dave Calhoun

    Time Out
    Top Critic
  • The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...

    Sep 2, 2011
  • Morgan Spurlock has sold his soul to help save yours.

    May 20, 2011 | Rating: B | Full Review…

    Tom Long

    Detroit News
    Top Critic

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