POM Wonderful Presents: The Greatest Movie Ever Sold - Movie Reviews - Rotten Tomatoes

POM Wonderful Presents: The Greatest Movie Ever Sold Reviews

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March 15, 2017
This may not be Spurlock's best or most riveting effort, but he seems incapable of making a boring film.
June 22, 2013
Not sure Spurlock is the guy who should be making this case, but hey, I don't see anybody else doing it.
Full Review | Original Score: B
January 15, 2013
The real public service here is learning how these companies protect themselves in the contracts that Spurlock signs to get them to sponsor his movie -- chilling.
Full Review | Original Score: 3/4
October 24, 2012
And like Spurlock's other works, among all the laughs and gimmicks, he occasionally scores a moment that floors you.
April 7, 2012
I don't know if director Morgan Spurlock's intention of having his latest work becoming a 'doc-buster' will come to pass, but it sure is a hell of a lot of fun watching him try.
Full Review | Original Score: 3/4
November 4, 2011
It's a bit of a rambling yarn, but Morgan deserves credit for winning $1.5million worth of funding by humorously cramming an ad into every conceivable cranny, including a reference to Coke after an MRI scan.
Full Review | Original Score: 3/5
October 16, 2011
It's an amusing, shallow film...
October 14, 2011
It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?
Read More | Original Score: 3/5
October 14, 2011
He gets celebrity interviewees to blah on the subject -- Ralph Nader, Noam Chomsky, Quentin Tarantino -- and still fails to dispel the mood of utter pointlessness.
Full Review | Original Score: 2/5
October 13, 2011
Before this, I hadn't grasped that the notion of "product placement" is in fact passť; now it's all about "co-promotion".
Full Review | Original Score: 3/5
October 13, 2011
Really, it's quite odious.
Full Review | Original Score: 1/5
October 13, 2011
Glossy, diverting and shout-it-from-the-rooftops obvious- exactly like an ad, then.
Full Review | Original Score: 3/5
October 13, 2011
At times, it seems like Spurlock has pulled off a minor creative coup, convincing brands to back a documentary that fundamentally questions their commercial ethics.
Full Review | Original Score: 3/5
October 12, 2011
For his next project, it would be nice to see Spurlock put substance before gimmick. But first, a word from his sponsors...
Full Review | Original Score: 3/5
October 12, 2011
Hugely entertaining and frequently laugh-out-loud funny, this is a riveting documentary that's both fascinating and genuinely disturbing and will make you keenly aware of the advertising that surrounds you on a daily basis.
Full Review | Original Score: 4/5
October 11, 2011
A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.
Full Review | Original Score: 3/5
October 11, 2011
Morgan Spurlock brings an affable everyman charm to this mind-bendingly insightful critique of a world awash in commercial calculations at every corner.
Full Review | Original Score: 3.5/5
October 9, 2011
A strong gimmick, but it doesn't quite hang together as a documentary as well as it might.
Full Review | Original Score: 3/5
September 2, 2011
The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...
August 15, 2011
Funny, self-aware, self-reflexive and absurd, it laughs in the faces of sell-outs all the way to the bank.
Full Review | Original Score: 4/5
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