POM Wonderful Presents: The Greatest Movie Ever Sold - Movie Reviews - Rotten Tomatoes

POM Wonderful Presents: The Greatest Movie Ever Sold Reviews

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Will Leitch
June 22, 2013
Not sure Spurlock is the guy who should be making this case, but hey, I don't see anybody else doing it.
Full Review | Original Score: B
Roger Moore
Tribune News Service
January 15, 2013
The real public service here is learning how these companies protect themselves in the contracts that Spurlock signs to get them to sponsor his movie -- chilling.
Full Review | Original Score: 3/4
Cara Nash
FILMINK (Australia)
October 24, 2012
And like Spurlock's other works, among all the laughs and gimmicks, he occasionally scores a moment that floors you.
Michael Dequina
April 7, 2012
I don't know if director Morgan Spurlock's intention of having his latest work becoming a 'doc-buster' will come to pass, but it sure is a hell of a lot of fun watching him try.
Full Review | Original Score: 3/4
Graham Young
Birmingham Mail
November 4, 2011
It's a bit of a rambling yarn, but Morgan deserves credit for winning $1.5million worth of funding by humorously cramming an ad into every conceivable cranny, including a reference to Coke after an MRI scan.
Full Review | Original Score: 3/5
Philip French
Observer (UK)
October 16, 2011
It's an amusing, shallow film...
Derek Malcolm
London Evening Standard
October 14, 2011
It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?
| Original Score: 3/5
Peter Bradshaw
October 13, 2011
Before this, I hadn't grasped that the notion of "product placement" is in fact passť; now it's all about "co-promotion".
Full Review | Original Score: 3/5
Matt Glasby
Total Film
October 13, 2011
Glossy, diverting and shout-it-from-the-rooftops obvious- exactly like an ad, then.
Full Review | Original Score: 3/5
Ed Andrews
Little White Lies
October 13, 2011
At times, it seems like Spurlock has pulled off a minor creative coup, convincing brands to back a documentary that fundamentally questions their commercial ethics.
Full Review | Original Score: 3/5

Sky Movies
October 12, 2011
For his next project, it would be nice to see Spurlock put substance before gimmick. But first, a word from his sponsors...
Full Review | Original Score: 3/5
Matthew Turner
October 12, 2011
Hugely entertaining and frequently laugh-out-loud funny, this is a riveting documentary that's both fascinating and genuinely disturbing and will make you keenly aware of the advertising that surrounds you on a daily basis.
Full Review | Original Score: 4/5
Top Critic
Dave Calhoun
Time Out
October 11, 2011
A robust and amusing reminder of how Hollywood's tills are topped up by third-party brands and what they get - and we lose - in return.
Full Review | Original Score: 3/5
Shaun Munro
What Culture
October 11, 2011
Morgan Spurlock brings an affable everyman charm to this mind-bendingly insightful critique of a world awash in commercial calculations at every corner.
Full Review | Original Score: 3.5/5
Damon Wise
Empire Magazine
October 9, 2011
A strong gimmick, but it doesn't quite hang together as a documentary as well as it might.
Full Review | Original Score: 3/5
Top Critic
Leonard Maltin
September 2, 2011
The bemused smile on his face may fool some people into believing he doesn't have a strong point of view, but he does: like the man from Michigan, Spurlock is a muckraker...
Tom Clift
August 15, 2011
Funny, self-aware, self-reflexive and absurd, it laughs in the faces of sell-outs all the way to the bank.
Full Review | Original Score: 4/5
Adam Bub
August 7, 2011
Most entertaining doco of the year
Full Review | Original Score: 4/5
Andrew L. Urban
Urban Cinefile
August 7, 2011
It's product placement on steroids, or supersized, as he might have called it
Louise Keller
Urban Cinefile
August 7, 2011
Logical, thought-provoking and disarmingly funny, the ubiquitous, smooth-talking, brash Spurlock explores the topic of product placement, visibility, fame and credibility as he shamelessly sells his idea to create a movie funded entirely by its sponsors
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