Promoter (1952)



Critic Consensus: No consensus yet.

Promoter Photos

Movie Info

The Promoter was based on the Arnold Bennett novel The Card, which served as its British release title. Impoverished young clerk Alec Guinness works his way up the financial ladder until he has become a successful and highly respected loan officer. Actually, Guinness is not as above-board as the world perceives him. Beginning with cheating on a high school exam, he has wheeled and dealed his way to the top, and ethics be damned. Balancing Guinness' cold-blooded business savvy is his comparative ineptitude with women, particularly the bewitching Glynis Johns. Only Alec Guinness could succeed at making his "Sammy Glick" character appealing from first scene to last. The Promoter was scripted by Eric Ambler, who managed to unearth moments of sly cynicism that original author Bennett had barely touched upon. ~ Hal Erickson, Rovi
Comedy , Drama
Directed By:


Alec Guinness
as E.H. Machin
Petula Clark
as Nellie Cotterill
Glynis Johns
as Ruth Earp
Valerie Hobson
as Countess of Chell
Edward Chapman
as Herbert Duncalf
Veronica Turleigh
as Mrs. Machin
George Devine
as Herbert Calvert
Frank Pettingell
as Supt. Barlow
Peter Copley
as Shillitoe
Lynn Evans
as The Boatman
Matthew Guinness
as Denry as a Boy
Paul Hopkins
as Denry as a Baby
Michael Trubshawe
as Yeomanry Officer
Henry Edwards
as Mr. Cotterill
Joan Hickson
as Mrs. Codleyn
Alison Leggatt
as Mrs. Cotterill
Deirdre Doyle
as Widow Hullins
Show More Cast

Critic Reviews for Promoter

All Critics (9) | Top Critics (5)

The Promoter is a sprightly spoof that gives Alec Guinness a role ideally suited to his deadpan comedy talents.

Full Review… | July 17, 2014
TIME Magazine
Top Critic

Neame and his players inject this with plenty of wit, distracting one from the Horatio Alger cliches.

Full Review… | July 17, 2014
Chicago Reader
Top Critic

The principal character in Arnold Bennett's novel The Card... provides a made-to-measure part for Alec Guinness in a capital performance.

Full Review… | March 25, 2009
Top Critic

Complacent class-based British comedy.

Full Review… | June 23, 2006
Time Out
Top Critic

The Promoter, while vastly amusing in spots, is not a first-rate Guinness show.

Full Review… | March 24, 2006
New York Times
Top Critic

It's solid stuff, but too many involved seem to be marking time.

Full Review… | July 17, 2014
Radio Times

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