Roger Dodger Quotes

  • Roger Swanson: You can't sell a product without first making people feel bad.
    Nick: Why not?
    Roger Swanson: Because it's a substitution game. You have to remind them that they're missing something from their lives. Everyone's missing something, right?
    Nick: I guess.
    Roger Swanson: Trust me. And when they're feeling sufficiently incomplete, you convince them your product is the only thing that can fill the void. So instead of taking steps to deal with their lives, instead of working to root out the real reason for their misery, they go out and buy a stupid looking pair of cargo pants.

  • Nick: What is this?
    Roger: Rum and coke. I told him to mix it weak. We got a long way to go here.
    Nick: Okay. I don't drink.
    Roger: You kidding me? Take a drink.
    Nick: I don't put alcohol into my body.
    Roger: You drink that drink.

  • Roger: You drink that drink! Alcohol has been a social lubricant for thousands of years. What do you think, you're going to sit here tonight and reinvent the wheel?

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