Syrup (2013)
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Cast
as Six
as Scat
as Sneaky Pete
as Three
as Davidson
as Beth
as Clerk
as Priest
as Herself
as Lisa Simmons
as Waiter
as Jen the Assistant
as Chet
as Executive #2
as Business Man #2
as Business Man #1
as Reynolds
as Jim the Marketer
as TV Host
as Kit the Marketer
as Cindy
as Journalist #3
as Student
as Mister Jamieson
as Business Man #3
as Executive #1
as Fertility Clinic Receptionist
as Franklin
as Priest
as Kassy
as Victim's Dad
as Cameron
as Gregory the Marketer
as Girl
as Kevin
as John Shecker
as Chairman
as Chad Larson
as Davies
Critic Reviews for Syrup
All Critics (7) | Top Critics (4) | Fresh (1) | Rotten (6) | DVD (1)
It's tempting to say that Aram Rappaport's Syrup sticks, but it's also true.
Syrup is an unsatisfying blend of romantic comedy and scathing social satire, slamming the high-stakes games of product marketing and sales.
The actors are young and beautiful, the soundtrack kicks and the camera zips around with precision. But the script never seems to match the carefully orchestrated mood.
The story works hard for winking relevance. But this dark lark is like walking around Times Square looking at the flashy logos and lights and thinking you see the message behind the medium.
A great performance from Amber Heard can't save Syrup from its half-baked, sluggish script and obnoxious complacency.
It's a spunky film, but only in frustrating fits, with the majority of the feature overly concerned with its appearance, generating a sliver of irony to go with all the mediocrity.
Audience Reviews for Syrup
Based on the acclaimed novel, Syrup is a hard hitting comedy about the advertising industry. After stealing a million-dollar idea for an energy drink from a freelance agent named Scat, the company's top ad executive, Six, decides to partner with him in order to develop a successful ad campaign that'll save her job. Amber Heard gives an impressive performance that has a lot of charisma. And, the film uses an interesting narrative that breaks the fourth wall; with characters turning to the camera and delivering witty commentaries about marketing. Still, the shop talk gets a bit confusing and the character arcs are somewhat unsatisfying. Though it's not quite as clever as it thinks it is, Syrup is still a fun satire.
Super Reviewer
Syrup is satirical comedy based on the novel of the same name by Max Barry. Directed by Aram Rappaport and screenplay written by the director and the author of the novel - it had potential! But when you hear that the movie will be released as a Video on Demand only - that potential is usually not reached! Perfectly casted Amber Heard as 6 (Elizabeth) and Shiloh Fernandez as Scat (Michael) accompanied by Kellan Lutz as Sneaky Pete, Brittany Snow as Three, Josh Pais as Davidson and Kate Nash as Beth, gave everything they have, and that should be enough for a positive review. The camera work was sometime quite exciting, every part was edited very well, the sound was perfect... yes, there was nothing too exciting... but there was nothing bad either! It was somewhere in the middle with the story, it had its laughs, not huge, but there were still laughs. Following the guide in marketing with Scat (Shiloh Fernandez) wasn't boring, but I never got too excited, either. Advertising is, of course, the art of creating a need where none exists, and at this Scat - he thinks it sounds like jazz, but to others it evokes animal poop - is something of a master. He spent lots of time couch-surfing and staring at the ceiling, but it seems that those hours at the end were worthy. However, when he realizes what he himself needs - the girl in the power suit - he finds he's all empty talk and no real walk. Everything is about the image until that moment for him and as he begins to realize that fame and fortune have cost him his morality... he is given a chance to rediscover his true self when the elaborate image he has created is taken down! Nice message, nice acting, average story, with excellent camera work. That's it!
Super Reviewer
three stars....
Super Reviewer
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