Syrup (2013)

TOMATOMETER

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AUDIENCE SCORE

Critic Consensus: No consensus yet.

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Movie Info

Based on the best-selling book, SYRUP is an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Fresh out of school with a degree in marketing, Scat will do anything to prove that he has what it takes to swim with the rich and wildly successful. Scat comes up with a brilliant new product that gives new meaning to the old saying "sex sells." He is sure it will send him right to the top...if only he can convince his boss, the beautiful and mysterious "6," that it's an idea worth millions. Betrayed by his best friend "Sneaky Pete," Scat stumbles through an industry riddled with deception. As he begins to realize that fame and fortune have cost him his morality, he must rediscover his true self behind the elaborate image he has created or risk losing the love of his life. In a world where the average person sees over eight hundred ads in a single day, SYRUP takes a biting look at the insidious-and often ridiculous-side of advertising. Crackling with romance and humor, this razor-sharp satire leaves you guessing and laughing until the end. (c) Magnolia
Rating:
R (for language, sexual references and brief drug use)
Genre:
Comedy , Drama
Directed By:
Written By:
In Theaters:
 limited
On DVD:
Runtime:
Studio:

Cast

Kellan Lutz
as Sneaky Pete
Josh Pais
as Davidson
Kate Nash
as Beth
Kirstie Alley
as Herself
Jolene Anderson
as Lisa Simmons
Max Barry
as Waiter
Katie Blake
as Jen the Assistant
Geoffrey Cantor
as Executive #2
Alexander Chaplin
as Business Man #2
Michael Chenevert
as Business Man #1
Steve Cirbus
as Reynolds
Marcus Coloma
as Jim the Marketer
Justine Cotsonas
as Kit the Marketer
Lucy DeVito
as Cindy
Juniper Foster
as Journalist #3
Connor Fox
as Student
Jack Gilpin
as Mister Jamieson
Frank Harts
as Business Man #3
Juri Heny-Cohn
as Executive #1
O-Lan Jones
as Fertility Clinic Receptionist
Cameron Lamb
as Franklin
Adam Le Fevre
as Priest
Derek Peith
as Victim's Dad
Keith Powell
as Cameron
Lance Rubin
as Gregory the Marketer
Michael Teh
as John Shecker
Peter Van Wagner
as Chairman
David Waite
as Chad Larson
David Waite
as Chad Larson
Show More Cast

Critic Reviews for Syrup

All Critics (7) | Top Critics (4)

It's tempting to say that Aram Rappaport's Syrup sticks, but it's also true.

Full Review… | July 11, 2013
Globe and Mail
Top Critic

Syrup is an unsatisfying blend of romantic comedy and scathing social satire, slamming the high-stakes games of product marketing and sales.

Full Review… | July 11, 2013
Toronto Star
Top Critic

The actors are young and beautiful, the soundtrack kicks and the camera zips around with precision. But the script never seems to match the carefully orchestrated mood.

Full Review… | June 27, 2013
Washington Post
Top Critic

The story works hard for winking relevance. But this dark lark is like walking around Times Square looking at the flashy logos and lights and thinking you see the message behind the medium.

Full Review… | June 6, 2013
New York Daily News
Top Critic

A great performance from Amber Heard can't save Syrup from its half-baked, sluggish script and obnoxious complacency.

Full Review… | November 14, 2013
We Got This Covered

The movie is at its best when it peels back the glossy sheen of the marketing machine to expose its dark inner-workings but flops as a tepid romantic comedy.

Full Review… | November 5, 2013

Audience Reviews for Syrup

½

Based on the acclaimed novel, Syrup is a hard hitting comedy about the advertising industry. After stealing a million-dollar idea for an energy drink from a freelance agent named Scat, the company's top ad executive, Six, decides to partner with him in order to develop a successful ad campaign that'll save her job. Amber Heard gives an impressive performance that has a lot of charisma. And, the film uses an interesting narrative that breaks the fourth wall; with characters turning to the camera and delivering witty commentaries about marketing. Still, the shop talk gets a bit confusing and the character arcs are somewhat unsatisfying. Though it's not quite as clever as it thinks it is, Syrup is still a fun satire.

Dann Michalski
Dann Michalski

Super Reviewer

Syrup is satirical comedy based on the novel of the same name by Max Barry. Directed by Aram Rappaport and screenplay written by the director and the author of the novel - it had potential! But when you hear that the movie will be released as a Video on Demand only - that potential is usually not reached! Perfectly casted Amber Heard as 6 (Elizabeth) and Shiloh Fernandez as Scat (Michael) accompanied by Kellan Lutz as Sneaky Pete, Brittany Snow as Three, Josh Pais as Davidson and Kate Nash as Beth, gave everything they have, and that should be enough for a positive review. The camera work was sometime quite exciting, every part was edited very well, the sound was perfect... yes, there was nothing too exciting... but there was nothing bad either! It was somewhere in the middle with the story, it had its laughs, not huge, but there were still laughs. Following the guide in marketing with Scat (Shiloh Fernandez) wasn't boring, but I never got too excited, either. Advertising is, of course, the art of creating a need where none exists, and at this Scat - he thinks it sounds like jazz, but to others it evokes animal poop - is something of a master. He spent lots of time couch-surfing and staring at the ceiling, but it seems that those hours at the end were worthy. However, when he realizes what he himself needs - the girl in the power suit - he finds he's all empty talk and no real walk. Everything is about the image until that moment for him and as he begins to realize that fame and fortune have cost him his morality... he is given a chance to rediscover his true self when the elaborate image he has created is taken down! Nice message, nice acting, average story, with excellent camera work. That's it!

Panta Oz
Panta Oz

Super Reviewer

three stars....

MisterYoda ?
MisterYoda ?

Super Reviewer

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